Welcome Emails for SaaS Companies — Stripo.electronic mail

A welcome electronic mail is sort of a first date. Additional relations depend upon the primary impression: In the event you make a mistake, there’s no manner the second assembly goes to occur. Similar with the SaaS companies, in case you win clients’ belief with the primary welcome electronic mail, you’ll get a loyal viewers, and as a nice bonus, — improve gross sales.

Construct your Welcome SaaS Welcome Emails quick by utilizing Stripo’s prebuilt templates


On this article, we’ll check out what makes the perfect welcome emails for SaaS companies and analyze 10 examples of such emails to create your personal distinctive, memorable, and efficient one.

How you can create the perfect welcome electronic mail for SaaS companies

Welcome emails don’t swirl round the usual textual content “Whats up, welcome”. Except for merely exhibiting good manners, these messages ought to remind clients what they’ve signed up for and what services or products they’ll get.

SaaS Welcome Email Example_Example 1

(Supply: E mail from Jira Software program)

Listed here are some easy tips about easy methods to make SaaS welcome electronic mail efficient and neat:

  • an electronic mail with a horny picture is extra more likely to curiosity customers than a great deal of textual content. Subsequently, along with itemizing your benefits and principal options, present a visible part: a brief instruction, the potential end result that the consumer will obtain when utilizing your service;

(Supply: E mail from Mailchimp)Welcome Emails for SaaS Businesses_Adding Bright Photos

  • a video can boost an electronic mail, make it communicate for you. This generally is a how-to video or a greeting from the corporate staff. Both manner, video is a cool interplay format;

Best Welcome Email Examples for SaaS Businesses_Videos in Emails

(Supply: E mail from Gmail)

  • with the e-mail, CTA provides the chance to behave proper from it. It may be a hyperlink or a well-recognized “Purchase” or “Go to website” button. Simply don’t overdo it — it’s higher if there may be one CTA, however interesting one slightly than 3 boring and nearly invisible or irritating;

  • for some, it’s higher to test their inbox on a desktop whereas others favor a smartphone or pill. The welcome electronic mail ought to be optimized for any system;

SaaS Welcome Emails_Optimized for Mobile Devices

(Supply: E mail from Amazon Net Providers)

Best Tips for SaaS Welcome Emails_The Unsubscribe Link

(Supply: E mail from Skyscanner)

Such emails are identified for his or her brevity and usefulness. Irrespective of how brief or lengthy the textual content is. As a substitute of speaking let’s check out totally different examples barely beneath.

Necessary to notice: Double opt-in, or easy methods to keep away from fines

Accountable corporations, earlier than sending a welcome electronic mail, ask customers to substantiate their electronic mail addresses. It’s referred to as Double Decide-In. It’s based mostly on the truth that the shopper should verify/confirm the e-mail straight from the e-mail. 

Why use double opt-in?

  1. Bots or non-existing electronic mail addresses won’t get to your mailing checklist. 

  2. It’s required by laws. In European international locations, as an example, fines for misuse of non-public knowledge or for unsolicited promotional emails can attain € 20 million, or 4% of a enterprise’s annual revenue.

(Supply: E mail from Stripo)

You may both ship an everyday verification electronic mail, or the AMP one the place customers see instantly that their electronic mail handle has been confirmed.

Order an interactive verification electronic mail from Stripo


10 interesting SaaS welcome electronic mail examples

Now we have already discovered what makes a welcome electronic mail participating and fascinating for recipients. Now let’s have a look at how these particulars work in observe. Now we have ready 10 examples of high-quality welcome emails for SaaS companies with a view to completely survey them.

Instance 1. Wix

Wix endeavors to arrange solely fascinating and helpful data for its customers. To get to know and perceive effectively what clients count on from them, Wix invitations customers to fill out a brief questionnaire proper on the positioning. 

Ask Users about Their Preferences_SaaS Welcome Emails

And solely after customers have answered the questions, they’ll obtain a welcome electronic mail. Thus, not solely does Wix speak about itself but additionally desires to know extra about its clients to personalize presents.

This electronic mail is concise and useful. The corporate goes straight to the purpose. Right here, pricey subscribers, you’ll discover the massive blue button. Like they’re saying: “Begin designing your website proper now”. And nothing extra.

Welcome Emails for SaaS Businesses_Best Examples

(Supply: E mail from Wix)

Instance 2. Gusto

Gusto’s welcome electronic mail fulfills its mission — it truly greets new customers. The e-newsletter is designed to introduce us to the corporate’s staff, not photoshopped fashions, however actual staff. This invariably conjures up confidence within the shopper. And in addition an necessary Double opt-in is carried out.

Welcome Emails for SaaS Businesses_Using Photos of the Company

(Supply: Actually Good Emails)

Instance 3. Stripo

Right here Stripo thanks for selecting the service and lists the primary options of the pricing plan. Customers instantly see all of the choices and the bounds, which might be prolonged for a further fee.

SaaS Welcome Email Example with a Survey Invitation

(Supply: E mail from Stripo)

Stripo additionally asks customers to share some details about them on this SaaS welcome electronic mail. 

This helps us generate emails with extra related content material.

Instance 4. Crello

Crello’s message is a pleasant instance of SaaS onboarding welcome electronic mail. The corporate presents directions on easy methods to use the primary options of the service. Recipients can discover a tutorial on modifying textual content or visible components, and creating infographics — as video directions.

Welcome Emails from SaaS Businesses_Adding Video Tutorials

(Supply: E mail from Crello)

Instance 5. Asana

Not solely is the Asana app glad to have new friends-users, as proven by their well-chosen picture, but additionally the service informs about what awaits clients throughout the 30-day trial interval. Asana provides recommendation on easy methods to get probably the most out of the app to plan, observe, and handle your work.

Best Welcome Emails for SaaS Businesses_Using Bright Images

(Supply: E mail from Asana)

Instance 6. Netflix

The aim of this instance just isn’t solely to welcome and speak about the advantages of a subscription. Being among the finest welcome emails for SaaS, Netflix has gotten customers’ geese in a row: right here is the worth, and the subscription interval, and billing data. They actually thought it by way of.

Welcome Emails for SaaS Businesses_Remind Users Their Pricing Plan

(Supply: E mail from Netflix)

Instance 7. Skyscanner

The aim of the Skyscanner electronic mail is to inspire recipients to make use of the app. To do that, the message has particulars on what alternatives are opened to the consumer after login: by structured factors and with visible components.

And so we do not change our minds, Skyscanner reminds us why it is value selecting their app.

SaaS Welcome Emails_Mention Your All Benefits

(Supply: Actually Good Emails)

Instance 8. Sony Ps

Though we have now included an electronic mail from Ps on this checklist of SaaS welcome electronic mail examples, they don’t ship one per se. In its first electronic mail, the service will ask to confirm the e-mail handle with a view to begin utilizing all of the options. Additionally they put a notable button for computerized affirmation and rapid redirection to the consumer’s account.

Examples of Welcome Emails for SaaS Businesses

(Supply: E mail from Sony)

Instance 9. Slack

This welcome electronic mail for brand spanking new SaaS enterprise clients additionally reveals standard tricks to get began. In addition to decreasing the variety of inquiries to their help staff, such an organized message makes clients’ lives a lot simpler. A win-win choice for either side.

Add model’s colours, minimalistic icons, and noticeable CTA, — voila, the welcome electronic mail is able to be despatched.

Welcome Emails for SaaS Businesses_Let Users Get the Most Out of Your Tool

(Supply: Actually Good Emails)

Instance 10. E mail on Acid

E mail on Acid’s message has two functions. The primary is to set off the consumer to purchase the limitless model of the app. For this, they promise a free trial interval, a normal scheme.

The second activity is to teach. To do that, E mail on Acid gives hyperlinks to standard weblog posts. 

SaaS Welcome Emails_Trial Version

(Supply: E mail on Acid)

Remaining ideas

B2B saas welcome electronic mail does extra than simply constructing a constructive picture for a model. Their activity is to convey the worth of a services or products to the purchasers, to awaken their motivation and the will to contact you and purchase a product. A profitable electronic mail can achieve the belief and loyalty of the consumer, which in the end will increase the revenue.

Use Stripo to create inspiring welcome emails that rival the examples on this article. Creation of banners, animated CTAs, electronic mail video games from scratch or utilizing saas welcome electronic mail template with adaptation for various units, and export to totally different mail providers —  multi function platform.

Construct highly effective SaaS welcome emails quicker than ever earlier than