State of affairs
This play goals to learn from the identifiable attributes of your greatest clients. The purpose right here is to focus your upsell efforts on the accounts which can be almost definitely to develop shortly.
Run an evaluation to determine widespread attributes about excessive spend accounts or accounts which can be rising their spend quickly. Then use these attributes to determine lookalike accounts (i.e., the identical dimension or expertise profile) which can be at the moment low-spend clients. Alternatively, you should utilize ZoomInfo’s listing import and lookalikes options to streamline the evaluation and identification of widespread attributes and lookalikes.
Triggers
- Low-spend accounts with attributes just like the high-spend account listing.
Actions
- Provoke an electronic mail sequence to the lookalike accounts.
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