Tips on how to Publish an Instagram Carousel (and SPIKE Your Likes)

Need to learn to publish an Instagram carousel?

This text reveals you how one can use IG carousels to spice up engagement and get extra followers.

Everyone knows how one can use Instagram, proper?

You simply select an image you wish to share, add a caption and publish it.


What if I instructed you there’s a greater strategy to leverage Instagram to drive new clients to your small business?

Yep, carousel posts!

Carousel posts on Instagram are single posts that embrace a couple of photograph.

Which will sound like a easy concept…

However carousel posts are just about assured to enhance your engagement and earn you more cash!

This publish will present you WHY it’s best to use carousel posts, HOW to create them, and HOW to automate them for max engagement.

Let’s get began!

We’ll cowl:

Instagram Engagement Rate by Post Type

Tips on how to Publish an Instagram Carousel (and SPIKE Your Likes)

One of many keys to success on Instagram is getting your posts in entrance of viewers for so long as potential.

That’s why carousel posts are so helpful — they encourage viewers to spend MORE time your posts.

The elevated engagement from these posts results in numerous advantages:

  • Extra likes and feedback
  • Extra tags
  • Extra followers

Why Instagram carousel is value your time

Instagram carousel has been round since 2017.

However many companies haven’t jumped on the alternative to publish as much as 10 photos concurrently.

These carousel posts seem with small arrow icons to point the viewer’s means to swipe to see extra images.

Carousel Post SampleEvery time one thing modifications, most of us like to stay with how we’ve at all times finished it.

Carousels are not any totally different.

Is it value altering it up and attempting to publish Instagram carousels?

Or must you simply preserve posting single photos and hope for the most effective?

In our opinion, Instagram carousels are value placing in some effort to learn to do them nicely.

They enhance your Instagram presence with out a lot additional effort!

Carousels outperform different Instagram posts

The aim of utilizing Instagram is to get engagement so you’ll be able to drive extra gross sales to your web site.

Carousels enable you obtain that aim by getting greater engagement numbers than single images OR movies.

On common, carousels obtain virtually a 2% engagement price, whereas photographs obtain 1.74% and movies obtain 1.45%.

Regardless that carousels don’t get a large engagement increase, they constantly get extra likes and feedback!

Over time, meaning you’ll get extra followers and extra gross sales.

In different phrases, carousel posts ultimately translate into FREE cash!

Preserve folks’s consideration longer

The longer you’ll be able to preserve folks’s consideration on Instagram, the extra seemingly they’ll be to:

  • Like, remark, or tag a pal
  • Comply with (in the event that they aren’t already)
  • Take a look at your profile web page
  • Click on on any hyperlinks you might have in your bio

Take into account how for much longer a 10-picture carousel will preserve somebody’s consideration than a single image.

For instance, it takes somebody about 3 seconds to take a look at an image. An everyday publish will preserve them for 3 seconds plus the time it takes them to learn the caption (in the event that they make it that far).

However, a carousel publish might probably preserve their consideration for a whopping 30 SECONDS plus the caption.

Over time, this additional consideration to your posts can imply HUGE positive aspects to your web page.

Tips on how to make an attention-grabbing Instagram carousel

How must you use carousel posts? Do you have to publish 10 random photos and hope for the most effective?

Do you have to publish movies in your carousel or simply images?

With regards to Instagram carousels, folks have plenty of questions.

Fortuitously, we now have solutions about how one can create a carousel publish on Instagram.

On this part, we’ll talk about how one can use Instagram carousel posts successfully.

Nonetheless, you also needs to keep in mind to include a BASIC Instagram content material technique into your carousel posts to make them as efficient as potential.

Use all 10 slides

What number of slides must you use on an Instagram carousel publish?

ALL of them!

Keep in mind:

The first aim of a carousel publish is to maintain a consumer’s consideration for so long as potential.

The most effective methods to try this is so as to add extra photos and movies for them to take a look at.

Each image you add to your carousel may earn you one other few seconds of consideration.

In these seconds, your viewer may select to:

  • Remark
  • Tag a pal
  • Click on in your profile

In different phrases, the MORE photos, the BETTER!

However since Instagram caps it at 10, you’ll should accept that.

Inform folks to swipe left

Not all of your viewers will immediately discover that they’re a carousel publish.

Does that matter?


In case your viewers don’t know they’re a carousel publish, they’ll preserve scrolling as a substitute of trying via all 10 images!

To assist keep away from this downside, encourage your viewers to swipe left in your publish to see extra photos.

Encourage to swipe leftNeed to be sure that they see your carousel publish?

Add textual content on to your image, telling them to swipe left.

A carousel publish is a waste in case your viewers don’t understand it’s there!

Creatively inform them to swipe if you wish to see your engagement improve (like the instance above).

Combine photograph and video

Your Instagram posts ought to by no means turn into repetitive.

In the event that they do, your viewers will get bored and UNFOLLOW you.

Your Instagram carousel posts are not any totally different!

You must preserve them fascinating sufficient to encourage your viewers to swipe via all 10 slides.

One nice strategy to preserve your carousels fascinating is by mixing in images and movies.

If you observe this technique, nonetheless, make it possible for your movies are quick, candy, and well-made.

One other profit of blending in video is holding your viewers’ consideration longer.

As soon as once more, extra consideration = extra engagement, extra followers, and (ultimately) more cash.

Tips on how to automate your Instagram carousels

One of many largest causes extra companies don’t incorporate carousel posts into their Instagram methods is that they make discovering sufficient photographs tougher.

For instance, you may publish on Instagram 10 occasions every week.

That’s solely 10 photographs if you happen to do common posts.

Nonetheless, carousel posts might make that very same week require 100 photos!

Right here’s the excellent news:

There’s a strategy to make it MUCH simpler on your self.

You can use instruments like Publish Planner to hurry up content material discovery and automate your Instagram content material plan.

Let’s discuss how one can use Publish Planner to maximise the profit you obtain out of your Instagram carousel posts.

For those who don’t already subscribe to Publish Planner, now can be a good time to enroll in a free trial so you’ll be able to observe these steps!

Create your posting schedule

Earlier than you can begin automating your Instagram carousel posts, it is advisable inform Publish Planner while you wish to publish to your social media channels.

Go to the posts tab on the high of your Publish Planner dashboard, then choose “Queue Plans” on the left-side toolbar.

Post Planner dashboardRight here, you’ll be able to select while you’ll permit Publish Planner to publish in your social media and what forms of content material to publish at every time.

For instance, you may select to publish movies on Monday, Wednesday, and Friday mornings and photos on Tuesday and Thursday evenings.

Use Content material Streams to search out content material

Now it’s time to fill out your posting schedule with glorious content material from across the internet.

Content material Streams are the quickest strategy to discover curated content material to your followers.

Simply seek for a Content material Stream in your area of interest, then search for posts that suit your content material plan.

Content StreamPublish Planner kinds content material by stars (you’ll be able to change the sorting choices if you would like). Stars measure how seemingly a publish is to earn engagement in your social media channels.

If you discover content material on Publish Planner, you don’t should surprise if you happen to’re getting good content material that can increase engagement.

You’ll be getting PROVEN content material that has already finished nicely with audiences identical to yours.

Discovering content material via Content material Streams drastically accelerates the content material discovery course of, which means you’ll be able to fill a number of carousel posts in a brief interval (in contrast with the hours it would take to search out or create that content material in different methods).

Add a number of images to your publish

Right here’s the place it will get glorious: Publish Planner can create carousel posts instantly within the dashboard.

In different phrases, you’ll be able to choose the images from a number of posts and mix all of them right into a carousel publish with just some clicks!

1. Choose a publish that you simply wish to embrace in your carousel.

2. Click on “Add extra media.”

Add more media3. Exit out of the publish.

4. Choose one other publish so as to add to your carousel.

Add another post 5. Repeat till you replenish your carousel publish!

6. Click on “Add to queue.”

When Publish Planner posts these photographs to your Instagram, it mechanically teams them as a carousel.

You may create every week’s value of carousel posts in simply an hour!

Publish Planner will mechanically ship them to Instagram on the occasions you selected while you had been creating your posting schedule.


Instagram will be tough, however right here’s one factor we all know for positive:

Carousel posts BOOST ENGAGEMENT!

Don’t let that chance slip away simply because it takes additional effort to search out extra photos!

As a substitute, use Publish Planner to shortly discover superb photographs to your carousels

Then, sit again and watch as Publish Planner mechanically does the onerous be just right for you!

By following the steps on this article, it’s best to begin to see constantly greater engagement in your carousel posts (and extra followers in your Instagram)!

Good luck!