A brand new marketing campaign from Dentsu Inventive lifts the lid on fossil gasoline finance with a message in regards to the climate-unfriendly behaviour of many banks — in distinction to the Co-operative Financial institution, which hasn’t financed fossil gasoline manufacturing for 20 years.
The advert exhibits a buyer taking cash out of an ATM whereas the partitions of the financial institution crumble away to disclose the journey their financial institution notes have been on. The forex flutters by way of scenes of worldwide devastation attributable to the fossil gasoline trade, earlier than lastly being allotted into the shopper’s arms.
Deborah Darlington, model, advertising and communications director at The Co-operative Financial institution, mentioned: “We wish to draw consideration to the truth that many individuals take into consideration what they spend their cash on as an moral alternative, however don’t take into account who they financial institution, which is why we’re urging individuals to withdraw from this and again the sustainable banking motion.”
Sara Pouri, inventive director at Dentsu Inventive, mentioned: “The message behind this marketing campaign has huge implications for a way all of us take into consideration banking and its affect on the planet, so we wished to ensure the inventive delivered actual affect.”
MAA inventive scale: 6.5