Superior Push to Amplify and Improve Push Notification Supply

Push notifications are important now, greater than ever. For shoppers, it’s a supply of receiving important info. Whereas for entrepreneurs, it is a crucial communication software to get customers’ consideration and have interaction with customers, even when they don’t seem to be lively on the app. Based on our newest survey, the quantity of push notifications despatched in Q1 2021 vs. Q1 2022 has elevated by 40%. However right here’s a caveat. 

With the surge in apps out there on the app retailer or play retailer, it has turn out to be difficult to have interaction with and retain customers on the app. Including to this impediment is the issue of guaranteeing impressions or supply of push notifications.

Why do Push Notifications fail to get delivered?

Supply failure can happen due to person inactivity, opt-outs, community points, and OS/machine restrictions. The device-level restrictions ‘kill’ the background processes and limit FCM/APNs from delivering a push notification, and are persistent primarily in Chinese language OEMs, together with Xiaomi and Huawei. So regardless of how focused or personalised your marketing campaign, low supply will yield decrease opens and consequently decrease conversions, rendering your efforts futile.

So is there an answer?

Introducing Superior Push by WebEngage

Among the many varied causes for supply failure, one purpose we are able to management and actively enhance upon is OS/machine degree restrictions. That is the place our 2-step mechanism ensures most impressions for each push notification you ship to your customers.

Step 1 – Increasing the present push notification supply mechanism past FCM and APNs

Our enhanced supply assist for Xiaomi and Huawei push providers helps with simply that within the case the place device-level restrictions stop supply by way of FCM (Google’s cloud messaging service).

Step 2 – Going the additional mile, guaranteeing most supply of your push notifications

In case of undelivered push notifications, our system bypasses the standard route (by way of FCM) and re-attempts supply by way of our amplification servers.

Supply failure can happen due to person inactivity, opt-outs, community points, and OS/machine restrictions. The device-level restrictions ‘kill’ the background processes and limit FCM/APNs from delivering a push notification, and are persistent primarily in Chinese language OEMs, together with Xiaomi and Huawei. So regardless of how focused or personalised your marketing campaign, low supply will yield decrease opens and consequently decrease conversions, rendering your efforts futile. 

Let’s dive in to grasp this higher.

The affect of enhanced supply on Push Notifications

Most push notifications are despatched by way of FCM (Google’s cloud messaging) for Android and thru APNs for iOS units. Integrating Xiaomi and Huawei push providers on the WebEngage dashboard can counter the device-level restrictions to make sure most supply of push notifications. The way in which we enable you to obtain that is easy. For any push marketing campaign, if the choice of enhanced supply is chosen, our system makes an attempt simultaneous supply by way of FCM and Xiaomi, and/or Huawei. The simultaneous supply try can uplift the supply fee by as much as 30%. Nevertheless, we perceive that spamming the end-user shouldn’t be in anybody’s finest curiosity, so we be sure that regardless of supply makes an attempt by way of a number of avenues, customers obtain the notification solely as soon as. 

Easy methods to leverage enhanced push supply on the WebEngage dashboard?

We now have an added integration for Xiaomi and Huawei push providers on the WebEngage dashboard. To get began, replace your respective push credentials on the Integrations web page. Discuss with our developer paperwork on find out how to combine Xiaomi and Huawei push providers in your dashboard.

As soon as the combination is full, the choice to pick Xiaomi and Huawei push providers turns into out there on the Viewers tab whereas making a push marketing campaign. 

Analyzing the affect of enhanced push supply

You possibly can view the press distribution for every marketing campaign from the distinctive clicks card underneath Overview to get a way of which machine contributed probably the most clicks. Usually, the supply of push notifications for OEM units, corresponding to Huawei and Xiaomi, lies wherever between 30% to 45%.

With our enhanced supply mechanism, supply of push notifications could be amplified wherever between 50% to 75%.

Learn our data base for extra info on the identical.

Augmenting supply with our amplification servers

Apart from increasing machine assist for Xiaomi and Huawei push providers, our system is continually working within the background for push notifications that nonetheless stay undelivered. Our amplification servers try supply for every marketing campaign despatched by way of the WebEngage dashboard. We observe a easy mechanism the place our SDK interacts with the server to examine and re-attempt supply to the person’s app.

Consider our amplification servers as a security web, guaranteeing that your push notifications land in your person’s inbox, bypassing FCM or enhanced supply choices for undelivered notifications. It may present upto 30% uplift in clicks and upto 20% uplift in conversions. 

You can analyze the real-time affect of our amplification efforts in your campaigns by way of the stats highlighted in inexperienced. All it’s essential do is improve/combine your Android apps with the most recent SDK model, and we’ll care for the remainder!

Wrapping Up

Superior push can assist you attain a wider viewers bypassing the problem of a failed supply. We hope you benefit from this function and share your suggestions. In the event you want extra help, get in contact along with your Buyer Success Supervisor or attain out to product@webengage.com to get began.