Snoop Dogg launches ‘Cali by Snoop’

Snoop, Snoop Dogg, Wine, Red, Cali, Cali by Snoop, Treasry
Cali by Snoop, IMAGE CREDIT – Cali by Snoop

West Coast king, Snoop Dogg, has introduced a style of Cali to the UK with the launch of his Cali by Snoop wine model in partnership with Treasury.

The partnership is intent on introducing “non-traditional” wine drinkers to the class, which Treasury says is “underpinned by the wines’ approachability and suitability for consumption events aligned with a west coast life-style”.

Cali by Snoop wines can be characterised by placing labels that includes Snoop Dogg’s profile, with 5 collectable corks that every function a singular picture of the rapper.

“I didn’t develop up a wine drinker”, says Snoop Dogg. “Wine was overseas to me in my neighbourhood, however I find it irresistible now and the neighborhood, so I wished to create a wine that minimize away all of the noise, and appeared and tasted like one thing individuals who don’t often drink wine would wish to strive. I used to be concerned within the tasting course of and simply knew from the primary sip, everybody was gonna find it irresistible. I’m excited to be bringing Cali by Snoop to the UK and share this expertise with my followers.”

The model’s first wine is named Cali Crimson which is described as a full and dense wine, with sturdy black & blue fruit notes, complemented by shiny purple barely candied fruit, and toasted oak. Taglined; Cali Crimson. Defiant by nature, daring in character and all the time uncompromising.

The bottles function leading edge augmented actuality (AR) know-how, with customers capable of ‘Ask the Doggfather’ by way of a QR code which sees Snoop reply your questions.

Ben Blake, Head of Advertising and marketing EMEA at Treasury Wine Estates, says: “It’s such an honour to associate with music icon Snoop Dogg, and produce a wine of such high quality to the UK.  Cali by Snoop is a model that honours Snoop’s story, one which tells of overcoming adversity, beating the chances, and taking his place as a pacesetter in up to date popular culture. Snoop embodies the timeless values of perseverance and redemption. Little question, Cali Crimson, the primary wine to launch within the portfolio can be a success with followers of Snoop Dogg and we’re excited to see how this model grows over the approaching years.”