Snapchat Celebrates Magnificence Manufacturers With New AR Lenses

Snap is celebrating the facility of Snapchat’s magnificence neighborhood by highlighting two new AR lenses launched by magnificence manufacturers Supergoop and OPI.

The Supergoop Lipshade Lens promotes the launch of the sunscreen firm’s new Lipshade SPF 30 lip colours. The lens permits Snapchat customers to nearly attempt on 4 completely different colours of the Lipshades in augmented actuality. The lens additionally locations make-up on the consumer’s face and provides them equipment like hats and earrings.

“For the launch of our Lipshade SPF 30, we selected to accomplice with Snap once more as a method of constructing the approach to life story of the product,” mentioned Britany LeBlanc, CMO at Supergoop. “We’re using our lens not only for shade try-on, but additionally to indicate completely different situations that encourage the place to put on Lipshade, from the farmer’s market to a summer time music pageant.”

This isn’t the primary AR Snapchat lens from Supergoop. The corporate beforehand launched a lens encouraging the every day use of SPF merchandise as a part of its “Photo voltaic Powered Freedom” marketing campaign.

OPI’s Nail Lacquer Lens, in the meantime, permits Snapchat customers to nearly attempt on eight shades of nail polish. The polish is designed to nearly keep in place as folks transfer their fingers round in the actual world.

OPI’s augmented actuality function.

“Over 250 million Snapchatters have interaction with augmented actuality day-after-day on common, so we all know that they’re at all times in search of immersive new methods to work together with the manufacturers they love,” mentioned Michele Nevitt, head of CPG, well being and sweetness at Snap.

“Companions like Supergoop and OPI are taking modern approaches to interact Snapchatters with AR experiences that enable them to find, attempt on and purchase magnificence merchandise, making buying extra private and accessible than ever earlier than.”