RevOS: The Way forward for Fashionable Go-to-Market Software program

We work in a time of profound disruption. The everyday pressures of working a profitable enterprise are amplified by large shifts within the economic system, the political panorama, and society at massive.

As organizations navigate these headwinds, they need to do extra with much less. The outdated methods of promoting by means of high-volume cold-calling, mass e mail outreach, and poorly focused messaging merely aren’t sufficient. Companies anticipate extra, and so do their clients. 

To thrive on this period, enterprise leaders want actionable insights into new alternatives and rising markets. They want dependable information and most visibility into the alternatives that may translate right into a aggressive edge of their industries. They should know that each funding greenback is working as laborious as they’re. They usually want the power to automate workstreams in an effort to develop their companies at scale.

Previously, gross sales was pushed by relationships. The final important innovation in gross sales was the introduction of Salesforce and cloud-based buyer relationship administration (CRM) techniques within the late ‘90s. Nonetheless, whereas early CRMs gave gross sales and advertising and marketing professionals a system of file, at the moment’s go-to-market groups want a system of perception. At present, gross sales is pushed by insights derived from information. Perception-driven gross sales is the way in which ahead, and firms who act decisively on essentially the most correct information are those who will succeed. 

That’s why ZoomInfo couldn’t be extra excited to announce RevOS, the way forward for go-to-market software program.

RevOS: The Fashionable Income Working System

RevOS is ZoomInfo’s fashionable working system for income professionals. 

Via a constant drumbeat of innovation and product enhancements, ZoomInfo has advanced from being a dependable supply of information to an all-encompassing suite of refined software program that provides fashionable companies unprecedented insights into new alternatives. A quick-growing roster of gross sales, advertising and marketing, operations, and recruitment groups is utilizing our platform to maximise their development potential and assist their organizations thrive. 

RevOS gives a brand new unified login and app administration expertise. Now, ZoomInfo clients can entry all ZoomInfo services and products utilizing a single login id. Go-to-market groups can entry a wealth of data, together with firm information, contact information, technographics, web site customer identification, workflows, gross sales automations, web site chat, and conversational intelligence — all from a single, built-in system.

All apps and instruments inside RevOS are launched and managed from a single unified dashboard, giving customers at-a-glance data relating to their campaigns. Customers can swap between functions effortlessly by way of waffle navigation, permitting for seamless workflows between RevOS functions.

It’s not sufficient for gross sales and advertising and marketing groups to work in silos or in isolation from the remainder of their organizations. If corporations hope to achieve at the moment’s difficult enterprise atmosphere, they want each benefit at their disposal, and RevOS’ method to go-to-market intelligence gives a unified system of information, insights, software program, and integrations that creates full visibility and entry to the contacts and firms of their complete addressable market

On the coronary heart of RevOS lies ZoomInfo’s Knowledge Cloud. ZoomInfo has the richest, most correct B2B information asset within the business, and this information underpins everything of the RevOS platform. 

Drawing upon tens of billions of information factors, our algorithms and machine-learning applied sciences be sure that ZoomInfo clients have essentially the most full data for his or her go-to-market motions. This foundational information permits gross sales and advertising and marketing professionals to make sure their messaging is connecting with the best individuals on the proper time, maximizing their go-to-market funding. 

The 4 Pillars of RevOS

ZoomInfo RevOS contains 4 main product pillars that work collectively to offer organizations with important insights into their present markets, rising alternatives, and aggressive exercise.


ZoomInfo SalesOS is the fashionable go-to-market platform for B2B gross sales groups. ZoomInfo has the biggest, most complete, and most steadily refreshed database of insights, intelligence, and buying intent information about corporations and contacts. 

We layer further instruments on high of that intelligence that will help you higher have interaction with prospects and clients. Refrain gives real-time conversational analytics, Have interaction gives strong gross sales engagement capabilities, and RingLead allows refined information orchestrations. By seamlessly integrating all of those instruments into one platform, your go-to-market groups grow to be smarter and more practical at closing offers and hitting their quantity.


Consideration is an more and more treasured commodity, which implies advertising and marketing professionals should act decisively to achieve the best audiences with the best messages on the proper time.

Formally launching at the moment, MarketingOS is ZoomInfo’s new account-based advertising and marketing platform designed to provide entrepreneurs new methods to achieve goal accounts and drive certified leads for gross sales.

Whereas constructing this product, we heard over and over that the information utilized in most account-based advertising and marketing platforms was each inaccurate and incomplete, inflicting entrepreneurs to pour promoting {dollars} into the fallacious corporations and ship leads that had been ineffective to gross sales groups. That’s as a result of at the moment’s ABM platforms are all designed to leverage information that exists inside a person firm’s CRM. So we constructed MarketingOS the identical method we construct each utility: with our best-in-class information as the inspiration. MarketingOS permits groups to determine and prioritize their finest viewers based mostly on match, intent, and engagement, and interact consumers after they’re more than likely to transform — by means of show and social promoting, hyper-targeted campaigns, and on their firm’s web site by means of chat and onsite conversion instruments. Entrepreneurs can construct, cleanse and handle their database to determine and prioritize best-fit audiences utilizing intent, engagement and web site customer information. 

Crucially, MarketingOS lets advertising and marketing groups work from a standard information basis. Solely 39% of gross sales and advertising and marketing groups share purchaser alerts, and half say it’s as a result of their gross sales and advertising and marketing techniques don’t combine. The shared information basis of SalesOS and MarketingOS tightens key hand-offs and unlocks true advertising and marketing and gross sales alignment, eliminating conflicting data, wasted effort, and missed alternatives. 


Competitors for the perfect individuals has by no means been extra intense, which implies hiring managers want new instruments to assist them navigate at the moment’s more and more aggressive hiring market. 

RecruitingOS helps expertise acquisition professionals and hiring managers determine, have interaction, and recruit high candidates utilizing versatile, customizable recruitment workflows. Combining candidate contact data with wealthy intent information, RecruitingOS permits hiring managers to attach top-quality candidates with related vacancies when they’re more than likely to hear. This may considerably scale back time-to-hire, permitting recruiters to maneuver rapidly and safe the perfect individuals for his or her open roles.


OperationsOS offers ops groups entry to highly effective data-as-a-service (DaaS) instruments. Knowledge managers can match, unify, dedupe, normalize, cleanse, enrich, rating, and route information by means of OperationsOS’ information orchestration software program. Knowledge operations groups can handle their enterprise information by way of RingLead, which empowers them to quickly construct pipeline at scale, discover related corporations and contacts in seconds by means of AI-driven prospecting instruments, and determine corporations actively pursuing related services and products by way of real-time intent information.

OperationsOS additionally offers information groups entry to foundational firm and get in touch with information, in addition to perception information that may be accessed by way of API, webhooks, and cloud-based information warehouses. 

An Thrilling New Model Id

Every pillar of RevOS has been rebranded with new logos, shade palettes, types, and a unified in-app expertise to create a singular, cohesive go-to-market answer that spans the whole suite of ZoomInfo merchandise.

This thrilling rebrand doesn’t simply look higher — it feels higher. Redesigned information dashboards and reporting instruments supply a quicker, extra responsive expertise that enables your gross sales, advertising and marketing, and recruitment groups to visually reveal ROI and the way their work aligns with broader organizational aims. 

What RevOS Means for At present’s Companies

Many SaaS merchandise available on the market at the moment are options in the hunt for issues. This top-down method to product improvement is what creates the “empty field” drawback in buyer relationship administration (CRM) software program — corporations license a CRM, at which level gross sales and advertising and marketing groups are then tasked with filling these bins with leads and, finally, income.

We imagine there’s a greater method.

ZoomInfo RevOS was constructed from the bottom up round essentially the most complete B2B information on the earth. That information is enabled by our rising suite of orchestration and engagement instruments, which permit our customers to handle their information and incorporate it seamlessly with workflow instruments. 

Perception-driven promoting allows gross sales professionals to make use of information and automation to pinpoint their ideally suited buyer and join with them at exactly focused moments, based mostly on up-to-the-minute intent information that alerts they’re prepared to take a position.

If information is the lifeblood of the fashionable gross sales group, then go-to-market groups should have the expertise to behave upon that information. RevOS’ unified information tech stack offers gross sales, advertising and marketing, operations, and recruiting groups a single supply of reality from which to launch their campaigns and go-to-market motions, simplifying inner workflows, lowering prices, and maximizing interoperability between groups.

RevOS is the following chapter in ZoomInfo’s journey because the world’s main go-to-market platform.