When requested to attend the MarketingProfs B2B Discussion board, I wasn’t positive what to anticipate. I’ve been to conferences as an attendee, an exhibiting sponsor and as a speaker, however by no means particularly inside the B2B content material advertising and marketing area, and this group could be an intimidating one.
Positive, I’ve admired the lengthy listing of content material advertising and marketing rock-stars, storytellers and B2B influencers, however recollections crept up from being the brand new child on the town.
To nobody’s shock, the entrepreneurs at this occasion in downtown Boston have embraced and welcomed newcomers like me into their conversations. I’ve been taking livid notes, partaking on social channels greater than I’ve in years, and have soaked up each ounce of content material and inspiration potential like a sponge.
It’s only day one and a few main themes have been been top-of-mind round model voice, authenticity and creativity, however my greatest take-aways wanting down at my notes have been the questions requested. Here’s a listing of the questions I’m asking myself and my workforce, and I encourage you to do the identical:
1 — “When you cowl up the emblem, do others acknowledge you?” – Ann Handley, Advertising and marketing Profs
2 — “Is scale and effectivity the alternative of creativity inside your model?” – Pierce Ujjainwalla, Knack
3 — “In case your content material manufacturing unit halts and also you miss a weblog put up or are absent from social, who will miss your content material? Is it simply your workforce or your boss, or will your audiences discover?” – Robert Rose, The Content material Advisory
4 — “How concerned is and may AI be in your advertising and marketing course of?” – Paul Roetzer, Advertising and marketing AI Institute
5 — “Since 2019, what adjustments has your viewers made and are they everlasting adjustments? What are you doing to satisfy them the place they’re now?” – Paul Ince, LikeMind Media Restricted
Some solutions are apparent, however others require a bit extra homework. Thanks to all at this time’s #MPB2B presenters. I’m hoping tomorrow’s classes carry as many solutions as questions.
Be taught extra about Ann, Robert, Paul, and different high audio system comparable to our CEO Lee Odden who’re presenting throughout #MPB2B this week, in our annual listing of B2B influencers to comply with, “25 Prime B2B Advertising and marketing Influencers, Specialists and Audio system To Observe In 2023.”
