Situation
For larger prospects you are attempting to shut on the finish of a month or quarter, ship them a personalised piece of content material akin to a video from the CEO or a gross sales chief or a bespoke gross sales deck. This could embrace a recap of what they heard on earlier calls and one thing particular about their scenario, targets, targets, and your merchandise that may profit their wants.
Arrange a number of templates and normal frameworks to make it scalable. For instance, put a script in entrance of your CEO with personalised notes for 10 completely different shoppers and have him document all of them in a 30-minute session. This video ought to ship the message to the prospect that they’re a excessive precedence and can be taken care of. Personalization and government contact can assist draw out insights from the customer that will not have been shared in any other case and inspire them to solidify the partnership.
Set off
- Large alternative open at finish of month or finish of quarter that meets some acceptable greenback threshold
Motion
- Ship an e-mail containing personalised content material
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