Methods to Use LinkedIn Creator Mode Successfully

Should you’re trying to step up your content material advertising and marketing and attain on LinkedIn, then creator mode could be the resolution you’re in search of.

Merely put, this comparatively new function from LinkedIn provides people a boosted platform to share their content material. So in the event you’re in search of methods to enhance your LinkedIn advertising and marketing technique, learn on to discover ways to use LinkedIn creator mode in your model.

What’s creator mode on LinkedIn?

In brief, creator mode provides customers entry to extra options to create and publish content material and develop their viewers on LinkedIn.

Whenever you activate creator mode, LinkedIn optimizes your profile for publishing content material. Which means that your articles and posts will likely be extra seen to LinkedIn customers. You’ll additionally be capable to see insights about your readership, together with who’s studying your content material and the way typically they’re partaking with it.

Four images of what the LinkedIn creator mode would look like on a profile.
Supply: LinkedIn

Methods to activate LinkedIn creator mode

Step 1. Begin by going to your LinkedIn profile and click on on the Me icon on the prime of your LinkedIn homepage. Then click on View Profile.

Step 2. Scroll right down to Sources and click on on the button that claims Creator mode: Off. Toggle this button to activate creator mode.

LinkedIn Resources section on a personal profile showing the creator mode toggle off.

Step 3. You’ll see a preview of what LinkedIn creator mode will appear to be in your profile. Click on Subsequent.

Preview of what the LinkedIn creator mode would look like before you confirm to your profile.

Step 4. On the subsequent display screen, you’ll add hashtags to point the matters you put up about essentially the most. Select as much as 5 matters and click on Finished.

Screenshot of LinkedIn creator mode settings and the optional ability to select topics or hashtags to add to your profile.

Step 5. From there, merely comply with the prompts to complete organising LinkedIn creator mode. And also you’re finished!

Screenshot of confirmation that LinkedIn creator mode is on.

Methods to flip off creator mode on LinkedIn

Step 1. To show off creator mode, head again to your LinkedIn profile and click on on the Me icon on the prime of your LinkedIn homepage. Then, click on View Profile.

Step 2. Scroll right down to Sources and click on on the button that claims Creator mode On.

LinkedIn Resources section on a personal profile showing the creator mode toggle on.

Step 3. You’ll be capable to toggle and change Creator mode Off. You too can add or take away matters by clicking on Add matters or Take away.

Screenshot of LinkedIn creator hub settings and the optional ability to select topics or hashtags to remove from your profile and a button to turn off creator mode.

Step 4. When you’re completed making modifications, click on Save.

3 LinkedIn creator mode advantages

There are three main advantages to switching to LinkedIn creator mode:

    1. Creator mode might help you develop your following on LinkedIn. Whenever you change to creator mode, your attain will likely be amplified and your main profile motion button switches from Join to Comply with. This makes it extra seemingly that folks will comply with you because it eliminates the necessity so that you can approve the connection first.
Example of a LinkedIn profile having a "Follow" button instead of "Connect."
  1. LinkedIn creator mode can be an effective way to set up your voice on the platform. As a result of your authentic posts are displayed prominently in your LinkedIn profile, you’ll be able to share what you’re all about and what potential followers can anticipate from following you. And since your content material will likely be amplified in your profile and throughout the platform, will probably be simpler so that you can construct out your private model.
  2. LinkedIn customers who activate creator mode could have entry to particular creator options, together with LinkedIn Reside and LinkedIn Publication. Plus, you’ll get entry to creator analytics – separate from LinkedIn Web page analytics – and see the variety of put up impressions your content material receives.

LinkedIn creator mode professionals and cons

Questioning if creator mode is best for you? Listed below are some professionals and cons to contemplate:

Creator mode professionals

  • LinkedIn creator mode provides you entry to a complete suite of latest LinkedIn options, together with the flexibility so as to add 5 hashtags to your profile and a 30-second video as your profile image. This can assist increase the search visibility of your profile whereas additionally offering a extra customized welcome to potential followers.
  • Since LinkedIn creator mode emphasizes your authentic content material, it’s an effective way to determine your self as a thought chief in your trade and construct your private model.
  • You’ll be able to construct and ship your individual LinkedIn Publication to maintain your followers engaged and updated together with your model.
  • Host reside streams straight out of your LinkedIn profile, a LinkedIn Web page or Occasion to showcase your material experience. Reside stream capabilities are granted in the event you meet all of LinkedIn Reside standards.
  • You’ll get common content material suggestions from LinkedIn that will help you produce much more partaking content material as a part of your LinkedIn publishing technique.

Creator mode cons

  • Should you activate creator mode, your profile will now present your About part farther down your web page, and the Characteristic and Exercise sections will likely be up prime. Should you don’t have good content material to showcase right here, this may look awkward.
  • Not everybody will likely be focused on the identical kind of content material, so you might want to supply a number of content material to enchantment to a wider viewers.
  • You’ll must spend extra time publishing and selling your content material and profile if you need LinkedIn creator mode for use to its full potential.

Upgrading your LinkedIn technique

Creator mode might be an effective way to extend your follower depend and construct your model on LinkedIn.

Should you’re a content material creator, there’s actually no motive to not use creator mode. Linkedin creator mode provides you extra visibility and attain, which might help you develop what you are promoting. Plus, LinkedIn affords unique suggestions and recommendation to those that use the function.

For manufacturers and companies, in case your staff or C-suite use creator mode, it might exhibit your organization’s experience and construct thought management.

Screenshot of a LinkedIn post showcasing thought leadership.

Should you’re unsure if LinkedIn creator mode is best for you, have a look at your content material technique. Should you’re recurrently creating new B2B content material, creator mode might help you improve your attain.

Use our LinkedIn for enterprise worksheet to evaluate your present LinkedIn technique and take your efforts to the subsequent degree.