Lisa’s App of the Week: Rev

By Lisa Heay, Director of Enterprise Operations at Heinz Advertising and marketing

Our Shopper Providers staff lately gathered for a demo with Rev. What a cool platform, and one which addresses a dire want in demand technology and prospecting.

Rev is concentrated on offering a greater pipeline—in high quality and quantity. Briefly, Rev solutions the query, “Who ought to we be speaking to?” 

You may need an inventory of goal accounts, or a great buyer profile constructed out, however do you continue to end up questioning the place to start out? Which of those accounts are a superb wager?

Rev can assist prioritize your present record of targets, or discover a entire new set you by no means even thought to go after. Not solely that, they floor these accounts which can be match and prepared for gross sales. They feed the funnel with extremely correct matches in order that your funnel performs even higher.

Why is that this necessary?

Once you have interaction with the mistaken prospects. Each step that follows is wasted. 

~40% of analysis and outbound time is wasted. 50-80% of 5-star alternatives are missed, and as much as 66% of leads are low-fit and clog the funnel.

That’s the place Rev is available in.

They deal with measuring and understanding a goal prospect’s propensity to interact, by

  • constructing correct focusing on with their aiCP (synthetic intelligence buyer profile);
  • utilizing that aiCP to construct goal account lists, and, better of all;
  • it matches into your present processes.

As a substitute of counting on perceived similarities between your greatest prospects, “aiCPs supply a extra exact, environment friendly, and complete option to goal demand technology campaigns than ever earlier than.”

Key Capabilities

Rev’s key capabilities embody the next:

  • Ranks and scores goal lists and incoming leads
  • Prioritizes audiences and suggests proper technique of engagement
  • Identifies 50-80% further web new targets
  • Highlights what your prospects and prospects have in frequent
  • Integrates together with your present gross sales automation and advertising techniques like SFDC, Outreach and ZoomInfo
  • Supplies filtering choices for job capabilities and titles
  • Tracks standing of contact engagement

What makes them completely different? Exegraphics

Many firms deal with firmographic information when defining their ideally suited buyer profile—like trade, firm dimension, location. However Rev is completely different. 

They’re capable of pull what they name exegraphics—how an organization executes and operates. Consider it as psychographics from an account perspective. Are they early adopters of latest know-how or late adopters? Do they use the cloud? Are they B2B or B2C targeted? Are they threat averse? The record goes on.

Rev has over 500 information factors to measure by, including to how they’re capable of distinguish between a superb prospect and a nasty one.

Rev’s information is acquired by various sources:

  1. On-line: Scraping firm summaries, LinkedIn, worker particulars, and so on.
  2. Proprietary information
  3. Contracted information sources like Dun & Bradstreet

However the true profit is their means to sew this all collectively as a way to decide how firms execute and purchase.

Getting began

Getting began with Rev is straightforward. As a buyer, you’d have a devoted CSM that will help you alongside the best way. It takes only a few minutes to construct out your first aiCP primarily based on a seed record of your prime 10-20 ideally suited prospects, and some days to develop customized lenses primarily based on the highest 5-6 exegraphics. AI will then match the aiCP to Rev’s 7M firm database.

Rev even integrates together with your CRM – Salesforce, HubSpot, Dynamics (or any CRM that may take a CSV enter) – to floor patterns in closed/gained enterprise, perceive accuracy and developments inside your pipeline by alternative standing, and so on.

Upon getting your record, your staff can be primed for higher messaging and outbound efforts and may go after these accounts extra successfully. Prime accounts may get the 1:1 communication, and the others that perhaps don’t hit the bullseye however are nonetheless precious, might be entered right into a 1:Many outreach marketing campaign. 

For extra info

For extra info on their options, go to

Additionally, take a look at a latest Gross sales Pipeline Radio episode titled “Leveraging AI to Discover Your Greatest Prospects” the place Matt Heinz interviewed Rev’s CEO, Jonathan Spier.

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