Navigating the Way forward for AdTech in Korea: Insights with Sungkwon, Korea Gross sales Director at VDO.AI
Studying Time: 3 minutes
South Korea is a quickly rising market, and one trade that has seen important development in recent times is the promoting and advertising and marketing sector. To realize perception into the state of AdTech in Korea and the challenges confronted by the trade, we had the pleasure of sitting down with a seasoned gross sales director Sungkwon Cheon who has in depth expertise within the AdTech house.
On this unique interview, we delve into his journey within the trade, his ideas on the present state of AdTech in South Korea, and his predictions for the way forward for digital promoting within the nation.
Together with your expertise within the AdTech trade, how have you ever seen it evolve over time and the way has that formed your strategy at VDO.AI?
“Trying again over the previous decade, there have been important modifications within the adtech trade, and the tempo of those modifications has been remarkably quick, with none comparable benchmark.
Whereas technological developments have been a driving power behind these modifications, I imagine it’s human expectations which have risen at an extremely speedy and excessive degree, surpassing the tempo of technological progress. To be able to meet the expectations of shoppers and sustain with the quickly growing calls for, corporations like VDO.AI are constantly evolving.“
What has been your most vital studying in these 15+ years of labor expertise?
“Irrespective of how nice a product is, if one fails to grasp and grasp the scenario of the particular person making the acquisition, it turns into tough to shut the deal. In different phrases, the flexibility to grasp and empathize with the scenario is essential. This potential results in the event of trusting relationships, which in the end yield constructive outcomes. I imagine in and have skilled that firsthand.“
How do you stability the wants of your stakeholders, corresponding to prospects, workers, and shareholders, and what methods have been profitable in reaching that stability?
“As talked about earlier, understanding the scenario and having a excessive degree of comprehension are vital. Particularly within the early phases of a working relationship, I imagine that growing listening time reasonably than talking time tremendously help in understanding the scenario.
Nonetheless, listening alone is just not sufficient. It’s essential to observe up with strategic actions and successfully summarize the scenario for higher communication with stakeholders. In abstract, the method includes listening attentively, summarizing, sharing, and discussing opinions on the following steps.“
May you give us a fast replace on what is occurring in AdTech in Korea proper now and what options VDO.AI is providing to fulfill the present wants of the market?
“As of 2023, the adtech market in Korea has exceeded 60% and is quickly rising. Many opinions recommend that inside the subsequent three years, the digital promoting market will surpass 80%. Nonetheless, when it comes to range, there are nonetheless shortcomings. Whereas there’s an abundance of digital promoting of comparable kinds, there’s a lack of differentiated and enticing codecs just like the merchandise supplied by VDO.AI. Due to this fact, I firmly imagine that VDO.AI‘s distinctive digital promoting codecs will proceed to evolve and obtain important progress.“
Mr. Cheon Sung-kwon has amassed various experiences within the promoting trade for over 18 years, having labored with each advertisers and businesses. Particularly, over the previous decade, he has carefully witnessed the speedy evolution of promoting and advertising and marketing, staying well-versed within the newest promoting and advertising and marketing tendencies by way of steady marketing campaign planning and execution. He possesses worthwhile experiences that allow him to grasp the views of each advertisers and businesses, together with their intentions and responses.