Google’s text-to-video plans, REI says farewell to Black Friday and extra

A text-to-video image from Google's Imagen new text-to-video service

Screenshot from Imagen Video’s analysis report

The battle for text-to-video companies is heating up.

On Wednesday, Google unveiled its Imagen Video service in an summary from researchers. The transfer got here one week after Fb shared its personal plans for video AI.

“Given a textual content immediate, Imagen Video generates high-definition movies utilizing a base video technology mannequin and a sequence of interleaved spatial and temporal video super-resolution fashions,” researchers mentioned within the report.

Right here are some examples of what Google’s text-to-video seems like:

No rollout date has been introduced for both service.

Why it issues: Preserve your eye on developments right here. Like Meta’s model, Google’s Imagen Video continues to be in its early days, however the promise of each companies is engaging. The current bulletins of Google and Meta analysis are an indication that text-to-video is coming quickly. Introduce your self to the expertise by utilizing text-to-image AI mills like DALL-E.

REI shifts all enterprise away from Black Friday

As many manufacturers are gearing up for Black Friday gross sales and vacation purchasing, one retailer who makes a speciality of outside clothes says they’re finished with Black Friday.


For the previous seven years, Seattle-based REI had beforehand closed its shops on the day after Thanksgiving to present its staff the time without work.

However beginning this 12 months, REI can even shut company places of work, distribution facilities, name facilities on Black Friday. Clients can place orders on its web site, however firm officers they gained’t be addressed till the next Monday, CNN reported.

[RELATED: Enter our Workplace Wellness Award by Nov. 4 to showcase your HR, wellness & comms initiatives.]

The model mentioned the choice is a part of its “Decide Outdoors” motion, the place REI pays its 16,000 staff to do something exterior on Black Friday.

“Decide Outdoors has at all times been about prioritizing the expertise of our workers, selecting the advantages of time exterior over a day of consumption and gross sales,” REI CEO Eric Artz mentioned in an announcement. “Once we first launched this motion, it was thought of revolutionary for a retail model, however we felt it was the correct factor to do for our members and workers.”

Why it issues: CNN stories that there’s a rising backlash by youthful Millennial and Gen Z customers towards Black Friday, however REI was a trendsetter within the motion by closing shops on the day after Thanksgiving. It’s a daring transfer culturally to present workers the vacation weekend off and may function a singular type of promoting and model positioning.

Gordon Ramsay takes on ham and pineapple pizza

Superstar chef Gordon Ramsay, recognized for his robust like to cooks on “Hell’s Kitchen” and his bevvy of Michelin stars, typically posts movies reacting to cooks on his social media channels.

On Tuesday, Ramsay jokingly took on his personal chef about pineapple pizza, one thing he’s made clear he doesn’t like.


Pineapple #Pizza In my very own restaurant…..#StreetPizza noooooooooooo 😭😭😭😭 #ramsayreacts #UpYourStreet

♬ authentic sound – Gordon Ramsay

“Good begin,” Ramsay mentioned because the chef ready the dough. “Make it good and skinny crisp. Mozzarella, yeah good!”

However Ramsay didn’t like what got here subsequent.

“No, not pineapple,” he exclaimed because the chef added ham and the controversial fruit to the pizza.

“Maintain on, I acknowledge that oven,” Ramsay mentioned, “realizing” the pie was being made in one in all his Avenue Pizza areas. “No, it’s my restaurant. No!,” he mentioned with amusing.

The video has obtained over 5 million views since Tuesday and the ham and pineapple pizza is a brand new a part of the Avenue Pizza menu.

Credit score Ramsey for having enjoyable along with his personal model whereas wading into the “is pineapple pizza acceptable” debate.

Fb offers customers to probability to ‘present extra’ or ‘present much less’ content material

Meta is updating its Fb feeds to let customers have extra energy in telling the social community what content material they wish to see.

The corporate mentioned “present extra” and “present much less” buttons will begin showing below posts from mates, appreciated pages and beneficial content material.

If the person clicks on the both button, it briefly adjustments what number of posts they see from the buddy, web page or content material that’s beneficial from Fb.

“By providing extra methods to include direct suggestions into Feed rating, we’re making our synthetic intelligence programs smarter and extra responsive,” the corporate says in a weblog put up saying the change.

The corporate added that the buttons can even seem within the three-dot menu on particular person posts, Feed preferences settings and also will be added to Reels.

Why it issues: Manufacturers want to verify their content material is related to be seen by audiences on Fb. The social community will proceed to counsel what it sees as related content material to customers, however with customers in a position to give extra suggestions on their expertise, manufacturers want to verify the messaging reaches their audiences.

Chris Pugh is a workers author for PR Every day. Observe him on Twitter and LinkedIn. Ship story concepts to [email protected].