Celebrating Ladies In Gross sales Month with Visitor Nicki Harkrider-Probey

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The Heart for Gross sales Technique is worked up to announce the premier of Bettering Gross sales Efficiency, a podcast highlighting suggestions and insights that assist gross sales organizations notice and possibly even exceed objectives.

This season, host Matt Sunshine and co-host Stephanie Downs have fun Ladies in Gross sales Month by speaking to some wonderful ladies gross sales professionals.

In the case of enhancing gross sales efficiency, these girls know the way it’s accomplished. Tune in now or preserve studying for a short overview.

About Nicki Harkrider-Probey

Nicki Harkrider-Probey is VP, Native Income Officer for TEGNA, the place she’s chargeable for driving tv and digital income whereas additionally remodeling the gross sales organizations of 64 TEGNA-television stations.

Harkrider-Probey leads all efforts that drive gross sales transformation, enterprise improvement, and the event of the individuals who promote for the TEGNA gross sales group. She joined the TEGNA company workforce as Vice President of Gross sales in August 2016 after serving as Director of Gross sales at WFAA, the place she additionally served as Director of Native Gross sales.

Previous to her position in gross salesshe was the proprietor of her personal enterprise, Actual Advertising and marketing, the place she was contracted for advertising and marketing session for firms in DFW.

What Indicators Present That A Gross sales Group Is On Monitor?

To start out the present, Nicki is requested to clarify how she is aware of a gross sales group is on observe.

“By means of the lens of a gross sales division, not administration, we take a look at a dashboard that highlights the entire areas we now have accountability for as a workforce. If we see a whole lot of inexperienced in all duties, it’s an instantaneous visible that the division is wholesome,” she explains.

Nicki additionally explains the way it’s concerning the share of sellers which are all experiencing success. “It is a reflection of the excessive bar that the gross sales division has. It’s a mirrored image of the depth of their workforce and likewise a mirrored image of an excellent tradition the place new workers can study and develop.”

Once you see a dashboard with excessive percentages of inexperienced, you already know you have got an excellent tradition the place individuals wish to work. As Matt factors out, consistency of measure throughout the board is significant and invaluable.

Four Engagement Elevators You Can Use to Improve Your Company Culture

Large Rocks for Gross sales Managers to Acknowledge

Nice administration begins and ends with YOU, so it is necessary to take time to strategize what being an excellent supervisor appears like.

Large Rock could also be, “Be taught extra about motivating already profitable salespeople,” or “Get higher at filling my Expertise Financial institution.”

With this in thoughts, Nicki is requested what excessive priorities gross sales managers ought to take note of as of late.

“Proper now, managers have to be unbelievably targeted on engagement,” she states. “We’re in such a tough time, post-Covid and getting groups in a rhythm once more; a lot has modified in our world – as we’re making an attempt to maneuver ahead in a unique setting, you must be extra engaged than ever. You need to rebuild an engaged workforce.”

The dialog continues with this in thoughts – that leaders must be targeted on engagement in a really intention approach. This implies engagement with each individual and the workforce as a complete. “It’s necessary to have excessive ranges of engagement, recruit individuals who share the identical degree of engagement, and retain individuals with excessive engagements,” Nicki explains.

The Previous, Current, and Way forward for Gross sales

With all of the modifications on the earth and business, gross sales managers have quite a bit on their shoulders. What do gross sales leaders must have to achieve success as we speak?

“Function in what you do,” states Nicki with out hesitation. “You must have a objective in what you do every single day to assist drive your self and the workforce to the longer term. There’s a robust degree of dedication that’s essential from management as we speak, and folks must see that dedication to maneuver ahead.”

Because of uncertainty, leaders have an necessary position in making a imaginative and prescient for the longer term and conveying that imaginative and prescient in order that they bring about individuals with them. “The very best leaders are resilient in fatigue, and so they impress their workforce via the best communication and a robust sense of objective.”

Nicki additionally states that the longer term may be very optimistic, and leaders can paint that image, nevertheless it takes the mindset of a pacesetter to try this. “It’s greater than expertise, skills, and objective efficiency.”

For ideas and particulars on how gross sales departments will evolve or change within the subsequent three to 5 years, take heed to the complete podcast. Additionally, take heed to the recommendation that Nicki has for brand spanking new gross sales leaders!


To briefly recap the dialog between host Matt Sunshine, co-host Stephani Downs, and visitor Nicki Harkrider-Probey, here’s what the dialog entails:

  • Construct an excellent place to study, work, and develop – and as a gross sales chief, you’ll have an excellent tradition.
  • The important thing to an excellent tradition is consistency.
  • Engagement needs to be the primary focus for gross sales managers.
  • Leaders as we speak must create, share, and convey their imaginative and prescient for the longer term.
  • Resilient via the fatigue of change – you must settle for change and see the chance in what’s forward.

“Leaders which have a whole lot of instinct or nice instincts have a particular technique to lead the imaginative and prescient and folks in engagement as we speak,” states Nicki. “Reacting on this setting isn’t wholesome. Perceive what’s occurring with somebody even when they haven’t mentioned it. The flexibility to attach and have nice individuals intuition is totally essential to resolve issues and develop and study.”

Don’t miss one other episode of the Bettering Gross sales Efficiency podcast, the place Managing Accomplice Matt Sunshine speaks with thought leaders, specialists, and business gurus, who share their perception, suggestions, and information on varied subjects that assist firms enhance gross sales efficiency.  

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