6 Small Companies That Are Killing It On TikTok [+ How They Did It]

For a lot of manufacturers, TikTok is a scary, unknown place. What do you submit? How do you utilize the trending sounds? I’ve rounded up small companies which have generated hundreds of likes and followers on their TikTok profiles alone.

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On this article, we not solely listing profitable small companies on TikTok with a breakdown of their methods but additionally hear from some straight on what influenced their success.

Be aware: On this article, we outline small companies as these with one to 25 workers.


Based by influencer and content material creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in Could 2020.

What’s the important thing to its success? Leveraging Ho’s loyal neighborhood and telling sincere tales.

@popflexactive Time for a fitness center bag improve? Meet the all-in-one Valentina Duffle 💐 #dufflebag #duffle #functionalfashion #blogilates #baggage #gymbag #ShowOffLandOFrost ♬ Classical Music – Classical Music

Ho grew in recognition on YouTube as a health teacher sharing pilates exercises and recommendation, therefore the identify @blogilates. After years of success, Ho launched the attire model, POPFLEX.

“It is such an enormous profit to work with a social media persona like Cassey, who already has not solely a fanbase however a loyal neighborhood that she has constructed belief with,” says Lexi King, PopFlex’s social media lead. “We’re an extension of that at POPFLEX.”

Understanding that these two manufacturers are deeply related, King says they centered on sharing the behind-the-scenes journey of constructing and rising POPFLEX.

“…Folks love seeing the ‘why’ and the method behind our merchandise,” says King, “it makes the model relationship much less transactional and extra of a relationship.”

She says that as a substitute of promoting a product, they promote a narrative about discovering an answer to an issue. On TikTok, every account feeds the opposite, creating what King calls an ecosystem.

“In the event you occur to be scrolling TikTok and are available throughout Blogilates’ video selling a product, that may doubtless lead you to take a look at POPFLEX the place you possibly can then see the product on totally different our bodies by our try-on movies or see extra of the performance behind the product,” she says.” It is about creating an ecosystem of content material, it’s like telling one huge story.”

Along with storytelling and leveraging their founder, King shares that the model invests in constructing relationships with various content material creators, by partnerships and gifting.

“Seeing our merchandise promoted on exterior influencer/creator accounts helps construct our consciousness and belief with the buyer whereas additionally giving our buyer actual, uncooked, and unpaid opinions,” says King on gifting merchandise to influencers.

Not like many different manufacturers on TikTok, POPFLEX doesn’t solely depend on trending dances to realize traction.

“Doing fashionable dance strikes doesn’t at all times should be your reply to rising your attain,” says King. “You’ll find a novel method to make the most of a trending audio to push your product and educate your viewers about your model.”

She continues, “Actually, being totally different and deciphering developments in distinctive methods has been a few of our greatest performing content material.”

If there’s one piece of recommendation King may provide different small companies, it’s this: Succeeding on TikTok entails trial and error.

“You need to discover what brings your viewers in, weeding by what works and what doesn’t,” says King. “The one method to determine that out is by posting and by not being afraid to check new issues — new creators, posting at totally different instances, new angles, developments versus storytelling, and many others.”

2. Faces Cosmetics

Whereas some manufacturers steer away from pushing their merchandise on TikTok, others discover nice success in doubling down on this technique. Faces Cosmetics is one in all them.

About 90% of the TikTok movies this model posts on TikTok are straight associated to its product, particularly the standard, efficiency, and sturdiness.

The explanation this technique works so nicely is that in just some seconds, the video addresses consumer ache factors and exhibits how the product solves them – all whereas leveraging trending sounds.

@facescosmetics And it’s latex free 😜 Safe these lashes child! #make-up #mua #lashes #facescosmetics #lashessecured ♬ authentic sound – IT GIRL 💕

Right here’s one other tactic that’s labored exceptionally nicely for Faces Cosmetics on TikTok: Build up a narrative surrounding the product, hooking in viewers, then revealing the reality on the finish.

Whereas this will sound like a dangerous method, it’s one which introduced the model 3.1 million views in a single video and a bunch of recent prospects.

For example, within the video posted under, the model’s founder posed as a content material creator making an attempt a brand new product that’s been making its rounds on social media. Spoiler alert: It’s her product.

@facescosmetics I want i knew about this sooner omg! #lashes #make-up #ulta #facescosmetics #lashessecured ♬ authentic sound – Faces Cosmetics

She tries it on, addresses widespread buyer ache factors with this product line, then ends the video with the large reveal and a restock announcement.

The takeaway right here is to inform tales that may resonate together with your viewers.

3. Hoodjabi

In the event you’re on the lookout for inspiration on capitalize on trending sounds on TikTok, check out Hoodjabi.

From the skin wanting in, this model has found out which developments to hop on and which of them to skip.

@hoodjabishop A lifechanging expertise 🥹🥹 #hoodjabishop #modestfashion #hijabessentials #hoodiehijab ♬ The sound of affection – Mandy & Boots- Viral 🔈Creator

Though each video options Hoodjabi merchandise, the movies don’t deal with the merchandise themselves. As a substitute, they deal with the individual carrying them and their way of life. From navigating the world as a hijabi to life with this product – at all times in a humorous, partaking manner.

4. Bobbie Items

TikTok accounts like Bobbie Items present us that simplicity can go a great distance on social media.

What as soon as was a drawing account from an artist advanced right into a model promoting coloring books, stickers, and extra.

What’s most fascinating right here is noting how the content material on this account shifted as soon as it turned a model. Within the early days, the movies had little focus, permitting viewers to easily benefit from the drawings as they got here alive on display.

Over time, the model began incorporating extra behind-the-scenes content material, from packing orders to creating new merchandise.

@bobbiegoods add eco pleasant present wrapping to your subsequent order! obtainable now in my store ☺️ @noissueco #noissuepackaging #fyp #packingorders #smallbusiness #etsy ♬ Actual Love Child – Father John Misty

One other fascinating notice? Bobbie Items doesn’t depend on trending sounds to make or break their content material, displaying as soon as once more that there are a number of roads resulting in success on TikTok.

5. Omsom

Meals model Omsom isn’t simply on TikTok to advertise its merchandise. After perusing just some movies, you’ll discover that there’s an emphasis on celebrating Asian, and particularly Vietnamese, tradition.

Omsom invitations its viewers to realize data of the historical past behind Vietnamese delicacies in addition to problem longstanding myths associated to Asian meals.

@weareomsom PSA: there are not any confirmed harms of consuming MSG!!! #msg #asiancuisine #asianfood #immigrantstories #stigma ♬ authentic sound – Omsom

However that’s not all you’ll discover scrolling down their profile.

Omsom additionally shares tons of meals recipes, behind-the-scenes content material from the founders, and relatable way of life content material.


The Omsom group has HAD IT with these purple flags 🤣🚩

♬ Whatcha Say – Jason Derulo

Having this content material combine ensures they attraction to a variety of purchaser personas, from Vietnamese shoppers on the lookout for a style of residence to curious eaters.

6. SplayTray

When your product is pretty much as good as SplayTray’s, there’s no fancy technique wanted (though that by no means hurts).

On TikTok, all it takes is discovering the proper trending sounds to indicate off your product’s most spectacular options.

Take this video under, which earned almost 270K views.


You undoubtedly want it.

♬ THE SOUND WE DONT REALLY NEED – Skeetersbedtimestories

The audio overlay – a dialog between two pals resisting the temptation to make a purchase order – blended with a easy video compilation made for a simple product demo that speaks for itself.

The takeaway right here is: When doubtful, hold it easy.

There you will have it – 6 manufacturers utilizing fully totally different methods and killing it on TikTok. Whether or not you’re a small, midsize or giant enterprise, there’s a bit of recommendation in right here for each TikTok marketer.

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