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Discovering the proper candidate for an open function isn’t straightforward, but it surely’s even trickier in at present’s tight labor market. To compete for prime expertise, organizations want a prime employer branding technique to go along with it.
This may occasionally sound straightforward. Slap some fairly graphics in your LinkedIn web page, use phrases like “work-life steadiness” in your postings and name it a day.
That isn’t adequate anymore.
Rainey Turlington, employer model marketing consultant at exaqueo, not too long ago shared her experience with Ragan Coaching on the highest errors she sees from employer branding efforts — and find out how to repair them.
Don’t assume that as a result of your organization has a robust shopper model, it has a robust employer model.
Sturdy model recognition to your product isn’t the identical as being a fantastic employer.
“There are many profitable corporations which are promoting services or products like hotcakes and turning over staff simply as quick,” Turlington stated. Actually, they’ll generally be victims of that very same success.
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