Today, virtually any SaaS platform provides a reporting or insights module. However how are customers experiencing these options? What do they like? And extra importantly, what don’t they like? Consumer analysis is one of the simplest ways to search out out.
Somewhat investigative analysis on G2 uncovered the highest 5 analytics UX errors made by SaaS distributors. Listed here are the highest complaints distilled from 4,600 G2 product critiques of 140 high SaaS distributors.
71% of the researched platforms are thought-about too tough to make use of. Customers describe this total poor UX expertise in a number of methods:
- A time-consuming course of
- Too tough to study
- Clunky and complicated interface
- Insights are unfold out throughout a number of sections
55% of SaaS platforms obtain complaints about relevancy. Clients are annoyed as a result of the experiences don’t current the info they actually need. Some examples are:
- Dashboards are cluttered
- Or the insights are too superficial
- No choice to drill down into knowledge
- Insights aren’t adjusted to the person’s function
- For deep evaluation, knowledge export to Excel is the one (time-consuming) choice
46% of SaaS platforms don’t supply an interface to edit dashboards or create customized experiences. With view-only, static dashboards, prospects don’t have any management over the insights they will extract.
Clients expertise issues with pulling knowledge or experiences in 30% of the researched platforms. Most G2 critiques report that the requested knowledge exports are inaccurate and even false.
The very fact alone that customers are counting on knowledge exports is proof that the in-app analytics expertise leaves one thing to be desired.
Lastly, 28% of SaaS platforms lack interactivity of their experiences. Frequent complaints about interactivity are:
- Restricted choices to filter knowledge
- No risk to set alerts when KPIs are met
- No choices drill down into a selected metric
94% of the researched SaaS platforms obtain a minimum of one damaging assessment about their analytics options. This flaw creates a large alternative for good product builders. Platforms investing in a very good buyer analytics expertise will acquire a aggressive edge and win over annoyed customers from their opponents.
Initially printed because the State of SaaS analytics analysis report on the Cumul.io weblog.