32 Social Media Coaching Sources and Programs


Between algorithm shifts and the rise of recent platforms, the one fixed on this planet of social media is change. Maintaining with the shifting digital tides is essential. And persevering with your social media coaching is one of the simplest ways for you, and your workforce, to attain a fast information and credentials enhance.

As social media has change into extra superior and extra essential, so too has the demand on advertising and marketing and social media workforce. In line with the Sprout Social Index™, within the subsequent two years 88% of entrepreneurs anticipate to rent a brand new workforce member. The extra workforce members you onboard, the extra essential it turns into to maintain up with the most effective coaching sources on the market.

We’ve gathered 32 of the most effective social media coaching sources and programs to assist maintain your rising workforce up-to-speed and your self up-to-date.

Org-wide social media advertising and marketing coaching

It’s all too straightforward for social media to change into siloed from the remainder of your enterprise, and even the remainder of your advertising and marketing workforce. And but, social media’s affect reaches each nook of your enterprise.

Brushing up on methods to show the affect of your work throughout your complete group advantages each marketer—from administrators to social media managers. Listed below are a couple of social media advertising and marketing coaching sources that can enhance your abilities and present your affect.

Free social media advertising and marketing coaching and sources

1. Tips on how to Conduct Social Media Market Analysis in 90 Min or Much less (Sprout Social)

Stage: Newbie – intermediate
Kind: Worksheet

Keeping track of your competitors helps you consider your personal social channels and model. In reality, 40% of manufacturers use social information for aggressive perception. Use our market analysis worksheet to shortly assess your competitors, the way you stack up and uncover data-driven insights with org-wide affect.

Extra useful resource:

A sample of Sprout Social

2. Social Media Advertising and marketing Foundations (LinkedIn Studying)

Stage: Newbie
Kind: Course

By no means be afraid to return to the fundamentals. This social media coaching course covers each nook of social technique—from selecting channels to managing communities. It gives a digestible overview that seasoned social professionals and administrators who need a deeper understanding of social can profit from.

A screenshot of the LinkedIn Learning Course, Social Media Foundations showing a few chapters in the course, including creating a social strategy and choosing channels.

3. Social Listening Deck (Sprout Social)

Stage: Professional
Kind: Deck template

In line with the Sprout Social Index™, gross sales technique and product improvement are the primary makes use of of social media information. Tapping into social listening is an efficient option to uncover insights for these areas and past. Whether or not you’re a seasoned social listener who must streamline your findings otherwise you’re new to it, this template will provide you with a leg up.

Extra sources:

4. Leveraging Social Media and Your Management Workforce Throughout a Disaster (Sprout Social-sponsored webinar)

Stage: Intermediate
Kind: Webinar

Hopefully, you by no means have to deal with a disaster on social media. However for those who do, it’s greatest to be ready—particularly contemplating solely 23% of US organizations reported having a disaster response workforce in place pre-pandemic. This webinar walks you thru the significance of leveraging govt social channels throughout a disaster, figuring out stakeholders and extra.

A screenshot of a Sprout-sponsored webinar called leveraging social media and your leadership team during a crisis.

Extra sources:

Paid social media advertising and marketing coaching and sources

5. Introduction to Social Media Technique (LinkedIn Studying)

Stage: Newbie
Kind: Course + certification
Worth (on the time of writing): $24.99

This course gives a 360-degree overview of making a social media technique. With subjects from creating enterprise profiles to fashions you should utilize on your content material plan, it covers subjects that span quite a lot of sophistication ranges.

A screenshot of the landing page for the linkedin learning course, Introduction to Social Media Strategy where you can see that it has 4 point eight stars out of five.

6. Enterprise of Social (Coursera by way of Northwestern)

Stage: Intermediate
Kind: Course + certification
Worth (on the time of writing): Free with trial, then $49/month

One part of a bigger specialization, this course gives a extra refined have a look at the position of social in enterprise and higher-level subjects, like authorized issues. Together with quizzes and a pilot program undertaking, stage up your abilities and social technique with hands-on expertise on this course.

A screenshot of the landing page for Northwestern

7. Variety and Inclusion in Advertising and marketing (LinkedIn Studying)

Stage: Newbie
Kind: Course
Worth (on the time of writing): You want a LinkedIn Studying subscription—free for one month, then $26.99/month

In line with the Sprout Social Index™, 26% of entrepreneurs say they must push their firm to boost consciousness on social points. Making a extra numerous and inclusive enterprise, internally and externally, takes time and the hassle of a whole group. And utilizing inclusive advertising and marketing greatest practices is a chunk of the puzzle. Taught by a profession knowledgeable at LinkedIn, learn to assess your inclusivity efforts and set new requirements for your enterprise.

A screenshot of the landing page for the linkedin learning course, Diversity and Inclusion in Marketing, where you can see that it has 4 point eight stars out of five.

8. Influencer Advertising and marketing 101 (Influencer Advertising and marketing Hub)

Stage: Newbie – intermediate
Kind: Course
Worth (on the time of writing): $97

Influencer advertising and marketing is a robust engagement software for advertising and marketing and PR groups alike. However 36% of entrepreneurs say not having sufficient sources to handle creator relationships is their major problem when tapping into the creator economic system. This course walks you thru setting and measuring program objectives, understanding the place influencers match into your advertising and marketing plan and extra.

The colorful landing page for the Influencer Marketing Hub course, Learn How to Use Influencer Marketing as a Game Change for Your Business.

Social media supervisor coaching for a rising workforce

When you’re specializing in rising your workforce, it’s straightforward to overlook that it’s essential develop too. Certifications can enhance your resume. And studying find out how to practice social media professionals might help you develop, whereas making ready you to help your direct experiences. Listed below are social media supervisor coaching sources to bolster your abilities and confidence.

Free social media advertising and marketing coaching and sources

9. HubSpot’s Social Media Advertising and marketing Certification and Digital Advertising and marketing Certification programs

Stage: Newbie – intermediate
Kind: Certifications, programs

Two of the most effective free programs on the market, HubSpot’s Social Media and Digital Advertising and marketing Certifications will enhance your abilities and credentials in slightly below 4 hours. These programs present an introduction and lightweight framework for high-level methods like social promoting, measuring ROI and extra.

A screenshot of the landing page for HubSpot

10. Necessities of Workforce Collaboration (LinkedIn Studying)

Stage: Newbie
Kind: Course (plus certification for those who’re signed up for LinkedIn Studying)

Discover ways to talk and work extra successfully together with your workforce as a supervisor—new or seasoned—and contributor. This course provides you a strong basis as you construct your workforce and handle how members work collectively.

A screenshot of the landing page for the Linkedin learning course, Essentials of Team Collaboration where you can see some of the course chapters, including clarify processes upfront and a chapter quiz.

11. Google Digital Storage free webinars, workshops and reside trainings

Stage: Newbie – intermediate
Kind: Webinars (London time zone) + certifications

Wish to be taught one thing new? Google it…actually. Google’s Digital Storage free webinars supply intros to quite a lot of topics as high-level as digital advertising and marketing and as area of interest as writing for social media.

A screenshot of the landing page for Google Digital Garage

12. Excel Important Coaching (LinkedIn Studying)

Stage: Newbie
Kind: Course + certification

Once you use a software like Sprout Social, experiences are presentation-ready. However for those who don’t, it’s essential know find out how to gather and current information in a time-efficient and digestible approach. This course will get you snug with Excel and reveals you find out how to create high-level information visualizations to make storytelling with information straightforward.

13. Social Media Workforce Growth (Sprout Social + Upwork)

Stage: Intermediate
Kind: Webinar

Each social media workforce is completely different. Including freelancers into the combo might help with workload, undertaking delegation and supply a fantastic various in case your workforce can’t rent extra full-time employees. Watch this webinar for recommendations on find out how to work with freelancers in your workforce.

Extra sources:

A screenshot of the Sprout webinar, Social Media Team Expansion: Staffing Strategically with Freelancers.

14. Google Analytics Academy

Stage: Newbie – intermediate
Kind: Programs + certifications

On the floor, a Google Analytics certification simply appears good. Understanding find out how to use this software is a vital ability if you wish to develop as a marketer. However on a deeper stage, utilizing Google Analytics might help you show the enterprise affect and ROI of social media and perceive which of your social channels drive essentially the most site visitors, conversions and extra.

Google Analytics goes by way of a transition—you possibly can put together for the subsequent part with Google’s Skillshop programs.

A screenshot of Google Analytics academy

15. Making a Social Media Report (Sprout Social)

Stage: Newbie – intermediate
Kind: Toolkit

Information means nothing with out context. Use our social media report toolkit to learn to inform a narrative together with your information, and find out how to current it in a approach that is sensible—to your workforce, supervisor and senior leaders.

Extra sources:

16. Accessible Social

Stage: Newbie – intermediate
Kind: Guidebook

There’s extra to optimizing your social media accessibility than including captions to movies. The Accessible Social web site and guidebook walks you thru the entire accessibility greatest practices it’s essential know.

A screenshot of the Accessible Social Guidebook

17. Social Media Audit Template (Sprout Social)

Stage: Newbie – intermediate
Kind: Template

Conducting a social media audit is a key option to assess your present technique, or to start out a recent one. Making a template to assemble your entire findings is half the time-consuming battle—use our free template to do an in-depth social media audit in much less time.

A screenshot of the Summary tab in the Sprout Social Media Audit Template

Paid social media advertising and marketing coaching and sources

18. Advertising and marketing Instruments: Social Media (LinkedIn Studying)

Stage: Newbie
Kind: Course + certification
Worth (on the time of writing): $34.99

A part of being a fantastic supervisor is discovering instruments that make you and your workforce extra environment friendly. This course walks you thru stand-out social media instruments—together with Sprout—so as to add to your toolbox.

19. Social Media Advertising and marketing: Content material Batching and Repurposing (LinkedIn Studying)

Stage: Newbie
Kind: Course + certificates
Worth (on the time of writing): Requires a LinkedIn Studying subscription, which is free for one month then $26.99/month

Whether or not you’re a workforce of 1 otherwise you handle a bunch, defending your time is essential. Discover ways to create content material pillars, prioritize content material that requires extra time and velocity up your course of. Then practice different workforce members find out how to prioritize their time, too.

A screenshot of the landing page for the linkedin learning course, Social Media Marketing: Content Batching and Repurposing, where you can see that it has 4 point six stars out of five.

20. Meta Blueprint Certifications

Stage: Newbie
Kind: Course + certificates
Worth (on the time of writing): From $99-$150

With 65% and 59% of entrepreneurs planning to make use of Fb and Instagram, respectively, essentially the most this 12 months, Meta’s platforms deserve consideration. With certifications in group administration, artistic technique and extra, the information you acquire from Meta’s certifications can be utilized to affect your total technique.

A screenshot of some of the Meta Blueprint certifications, including Meta Certified Digital Marketing Associate, Media Buying Professional and more.

21. Social Media Advertising and marketing Technique: TikTok and Instagram Reels (LinkedIn Studying)

Stage: Newbie
Kind: Course + certificates
Worth (on the time of writing): $29.99

Brief-form video has rocked nearly each social media supervisor’s content material plans. Algorithms find it irresistible. And with 66% of customers citing it as essentially the most partaking kind of content material, short-form video is a should. When you’re struggling to suit Reels or TikTok for advertising and marketing into your technique, use this course to raised perceive the place these platforms slot in and find out how to use them.

22. Social Media Advertising and marketing: ROI (LinkedIn Studying)

Stage: Intermediate
Kind: Course + certification
Worth (on the time of writing): $29.99

Proving the affect social media has on bigger enterprise objectives is without doubt one of the largest challenges social media managers face. This course gives a couple of distinctive methods to supply a high-level have a look at how channels like Fb, TikTok, Instagram and extra profit your complete firm.

Social media administration worker coaching for brand new and seasoned workers

Utilizing on-line programs and sources might help you onboard new workforce members and empower seasoned ones. You may as well use them to coach workers outdoors of selling on the significance of social and perhaps even empower them to assist out—suppose, monitoring backup whenever you go on trip.

Listed below are a couple of sources to make use of in your onboarding and coaching course of.

Free social media advertising and marketing coaching and sources

23. Use Canva to Create Social Media Visuals for Enterprise (Coursera)

Stage: Newbie
Kind: Fingers-on tutorial

Whether or not you’re making cowl pictures on your social channels otherwise you want a template for a daily worker highlight collection, Canva is the go-to software. Prepare your workforce—or your self—to make use of Canva on this interactive Coursera undertaking course.

A screenshot of the Coursera course, Use Canva to Create Social Media Visuals for Business, where you can see that the course has a rating of four point five out of five stars.

24. Shine with Natasha

Stage: All ranges
Kind: Creator to observe

Social media is consistently shifting, and it’s all too straightforward for the effectively of concepts to run dry. The Shine with Natasha Instagram account is a good place to maintain up with altering Instagram traits, new options and for content material creation ideas. She additionally has a paid Reels storytelling course that goes extra in depth.

A screenshot of the creator Shine with Natasha on the landing page of her paid course.

25. Paid + Natural Social Media Analytics Template (Sprout Social)

Stage: Newbie – intermediate
Kind: Spreadsheet

Much less of a coaching useful resource and extra of a streamlining useful resource, our customizable analytics spreadsheet makes gathering information out of your paid and natural campaigns fast and straightforward. Use this for your self, or as a software for brand new workforce members to make use of as they alter to pulling the numbers.

Screenshot of the Paid tab of the Sprout Social template, Paid versus Organic Social Media Analytics Monthly Tracker

26. Social Media Copywriting Masterclass (Skillshare)

Stage: Newbie
Kind: Course

Each social media platform can have completely different copy wants. A fast crash course on writing copy for every of your channels is an effective way to arrange new workforce members to create quite a lot of posts.

27. Social media platforms themselves

Stage: All
Kind: Blogs and web sites

Typically, it’s greatest to go straight to the supply. Every social platform gives useful blogs, sources and extra that may coach new workforce members who will not be acquainted with promoting or enterprise use circumstances on every platform. Listed below are a couple of:

28. Sprout Social Studying Portal

Stage: All Sprout customers
Kind: Programs + certification

When you’re a Sprout consumer, the training portal can present platform coaching to new workforce members for you. The portal can also be a straightforward option to practice coworkers outdoors of your workforce, which might help you delegate monitoring duties, empower different groups to uncover data-driven insights and extra.

A screenshot of the various courses you can take on the Sprout Learning Portal, including getting Sprout certified, getting to know Sprout publishing tools and more.

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29. Social Media Quickstarter (Fixed Contact)

Stage: Newbie
Kind: Useful resource hub

Social media platforms are continually in flux. Use Fixed Contact’s Quickstarter useful resource as a hub for brand new workforce members for a 101-level overview of high social platforms.

Paid social media advertising and marketing coaching and sources

30. Social Media Monitoring Methods and Abilities (LinkedIn Studying)

Stage: Newbie
Kind: Course + certification
Worth (on the time of writing): $29.99

Customer support is a core a part of social media monitoring—60% of manufacturers say direct messaging performs a task of their technique. However from figuring out influencers to figuring out crises, monitoring goes additional than simply responding to feedback. Use this course to prep new workforce members on find out how to use monitoring for buyer care, gathering insights and extra.

31. Social Media Advertising and marketing Mastery: Be taught Adverts on 10+ Platforms (Udemy and Course Envy)

Stage: Newbie – intermediate
Kind: Course + certificates
Worth (on the time of writing): On sale for $18.99. Usually $149.99

Just lately up to date, this course goes effectively past offering an in-depth have a look at promoting on high social media platforms. From account safety greatest practices to utilizing Google Enterprise for search engine optimization, use this course to coach workforce members on social promoting abilities and past.

A screenshot of a course on Udemy called Social Media Marketing Mastery: Learn Ads on 10 plus platforms, plus the 4 point five out of five stars the course has received as a rating.

32. Optimize Your Social Media Profiles (LinkedIn Studying)

Stage: Intermediate
Kind: Course + certification
Worth (on the time of writing): $29.99

It’s all too straightforward to “set and overlook” your social profiles. However from the search engine optimization of your content material to your web page branding, you must replace your profiles recurrently. This course walks you thru optimizing the platform profiles with the most important alternative for changes: Instagram, YouTube and Fb.

Develop your workforce, and your self, with social media coaching

Social media is fast-paced, in each approach. One of the best ways to maintain up is to maintain your information and abilities up-to-date.

Whether or not you’re simply getting your profession began otherwise you’re a seasoned social extraordinaire, common social media coaching could make you a stronger, extra assured skilled. And that extends to the whole lot out of your work to your workforce.

Use these sources to proceed your schooling and acquire new credentials. And take a look at our deep dive into social media administration to remain one step forward of managing social, and groups, in a quickly-changing digital world.