20 Finest Welcome E-mail Examples [+ Best Practices] — Stripo.electronic mail

Welcome emails are very important in your electronic mail advertising and marketing technique. They’re the primary emails that subscribers get from you and set the tone in your additional relations.

On this put up, one can find 20+ welcome electronic mail examples, together with topic strains, and the very best practices.

Construct skilled welcome emails with no coding, very quickly


Nice welcome electronic mail examples

That can assist you begin off your communication with a buyer on the proper foot, we’ll share the very best welcome electronic mail examples.

Instance 1. Mailchimp

Mission this welcome electronic mail fulfills: exhibits your gratitude and appreciation.

Why is it essential? Definitely, we, as entrepreneurs, are going to spend a while creating emails sooner or later, we’ll panic if we run out of concepts to impress our clients with newsletters and we’ll attempt to endear them to our model. And the latter will solely have to open and skim emails from us.

However this example from one other angle, you will notice that clients reveal and share their private knowledge with you. In spite of everything, they selected your model over different alternate options within the trade.

Please, specific your deep respect and gratitude to new subscribers.

Best Welcome Email Examples _ Saying Thank You to Customers for Joining You

(Supply: E-mail from Mailchimp)

“Thanks for becoming a member of” is fairly noticeable on this electronic mail.

Instance 2. Chubbies

Mission this welcome electronic mail fulfills: introduces the model as it’s.

As we stated above, the welcome electronic mail instantly units the tone in your relations with clients. Be your self and present the true you in your first electronic mail.

Welcome Email Examples Staying On Brand

(Supply: E-mail from Chubbies)

In addition to, possibly it’s your tone of communication your clients love about your model essentially the most.

Instance 3. Luminary 

Mission this welcome electronic mail fulfills: delivers precise/contemporary/real-time knowledge to your clients.

Generally it’s vital to offer customers with solely contemporary info in your model in welcome emails, be it new product gadgets, or the most recent updates of your service so customers get essentially the most out of it.

Welcome Emails with Real Time Data and Helpful Resources

(Supply: Actually Good Emails)

In fact, you do not need to replace welcome emails manually daily.

With AMP for emails, this info can get up to date in messages robotically.

For particulars on the right way to construct a welcome electronic mail with real-time/dynamic knowledge by yourself, with no programmers’ assist, please consult with our “Stripo Information Supply” weblog put up.

Instance 4.  Havenly

Mission this welcome electronic mail fulfills: tells your model story.

We obtained registered along with your web site or subscribed to your newsletters as a result of we had both heard about you from our buddies, had come throughout your offline retailer and left our electronic mail handle there, or as a result of we had seen your advertisements on the internet. But, we could know nothing about your organization. Studying your model story and figuring out you slightly bit higher makes us really feel nearer to you.

New Customer Welcome Message for Successful Email Campaigns _ Share Your Story

(Supply: E-mail from Havenly)

Instance 5. Monica Vinader

Mission this welcome electronic mail fulfills: introduces the corporate’s CEO to clients.

There are numerous concepts for brief welcome messages for patrons: sharing your model story, saying “thanks” to clients, and so on. And the Monica Vinader model discovered another good option to greet new subscribers — they put a photograph of their CEO on the primary electronic mail display. Their CEO reminded subscribers as soon as once more what sort of merchandise the corporate affords, and, lastly, she clarified what makes this jewellery so subtle.

Warm Welcome Email Message Example _ Making Your Email Marketing Campaigns More Personal

(Supply: E-mail from Monica Vinader)

Why not use this technique to welcome new clients and allow them to know they’re in good palms?

Instance 6. Sleeknote

Mission this welcome electronic mail fulfills: introduces the corporate’s crew to clients.

If for some cause your CEO refuses to incorporate their picture in emails, then add a photograph of your total crew, as Sleeknote did on this welcome message pattern.

Creating Your Own Welcome Email _ Share Photo of a Team

(Supply: E-mail from Sleeknote)

This may definitely let your subscribers really feel nearer to you, which makes them extra probably to purchase from you fairly than different manufacturers.

The crew picture performs a vital function right here.

Tips on how to construct the same banner in your welcome electronic mail with Stripo:

  • drag the Banner fundamental block into your welcome electronic mail;

  • add the picture of your crew;

  • edit it if obligatory by making use of filters;

  • click on the “Textual content” icon above your template;

  • enter your textual content right here;

  • spotlight the textual content that you’ve got positioned over your crew picture;

  • decide a banner font from our in depth assortment of fonts.

Building Banners for All Your Welcome Emails

Design efficient banners in your welcome emails 

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Instance 7. M&M’s

Mission this welcome electronic mail fulfills: collects person knowledge and preferences.

To ship emails that your readers will discover related and helpful, you would possibly want to search out out their preferences, age, gender, geolocation, and so on. Then personalize your affords.

Welcome Emails Collecting User Data

(Supply: E-mail from M&M’s)

Purple asks customers to share some data on them in a pleasant method. And does it within the first electronic mail. You may as well provide subscribers a reduction code for sharing this knowledge. 

Instance 8. Lamborghini

Mission this welcome electronic mail fulfills: lets clients really feel handled in a particular manner.

You probably did hear that addressing subscribers by names within the topic strains alone will increase OR by 9%. Folks love to listen to their names. So why not handle by names in welcome emails as nicely?

You might handle recipients both by their first identify or their final identify.

Addressing by Names in Welcome Emails

(Supply: E-mail from Lamborghini)

Nevertheless, it does rely on the corporate’s fashion and the tone of communication.

To deal with a recipient by identify, you must insert merge tags.

Tips on how to insert merge tags in emails with Stripo:

  • put a mouse pointer in a obligatory a part of your textual content;

  • within the higher right-hand nook, click on the “Merge Tags” icon;

  • decide your ESP;

  • decide a obligatory parameter.

Welcome Email Examples Adding Merge Tags to Emails

Add merge-tags to welcome electronic mail templates to deal with new clients by names

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In case your ESP just isn’t on the record, it’s possible you’ll set customized merge tags. 

Within the “What Makes Stripo an E-mail Constructing Platform” weblog put up, we present the right way to set customized merge tags with Stripo (please see paragraph 36).

Instance 9. Omnisend

Mission this welcome electronic mail fulfills: introduces distinctive options of a product to clients.

Now that your new subscribers know precisely what sort of firm you’re, what you produce/do, and what motivates you — it’s the proper time to assist your clients lastly begin utilizing your merchandise. If obligatory, embrace an in depth guide or a video tutorial.

Best Welcome Emails_Showing Product Best Features

(Supply: E-mail from Omnisend)

I attempted it out and right here’s what I noticed:

Welcome Email Message _ Landing Pages

This fashion, Omnisend launched their new characteristic — any further you possibly can embed some interactive parts into emails.

Certainly, in case you have a couple of options to boast about — share one or perhaps a few of them in your “Welcome to our service” electronic mail.

Instance 10. Infogram

Mission this welcome electronic mail fulfills: gives clients with a coaching video.

I liked that Infogram shared a how-to video to assist me get essentially the most out of their instrument.

Best Welcome Email Examples _ Sharing a How to Video

(Supply: E-mail from Infogram)

Tips on how to add movies in emails with Stripo:

  • drag the Video fundamental block into your welcome electronic mail template;

  • paste the URL to your video. There is not any want to stick alt and title in your video — we’re on it;

  • toggle the “Customized thumbnail picture” button if you wish to add a customized preview picture to your movies.

Welcome Emails Best Practices _ Adding How to Videos

Empower your welcome emails with movies

Get began

Instance 11. Uber

Mission this welcome electronic mail fulfills: serves as a reminder for brand new clients they did the proper selection.

Let your clients know what advantages they’re about to get. Remind them what they need to count on from a collaboration with you. Make shoppers really feel assured concerning the selection they’ve simply made.

Welcome Emails _ Show Off Your Strongest Spots

(Supply: Actually Good Emails)

One other benefit of this welcome electronic mail instance is that Uber utilized photos that complement each assertion made by the corporate. 

Instance 12. Herschel Provide Co.

Mission this welcome electronic mail fulfills: encourages clients to buy with you instantly.

Prospects joined you as a result of they like your merchandise. Persuade them to purchase from you instantly.

This trick works greatest for eCommerce.

Welcome Email Examples _ Giving Away Coupons

(Supply: Herschel Provide Co.)

Essential to notice:

Be sure you add a noticeable and clear CTA button. And don’t confuse newcomers with “this coupon works on orders made after the eclipse of the solar and is on the market solely to those that have noticed it in Ohio two days in the past”. Folks could get simply distracted and misplaced. Don’t irritate clients with such affords.

Clear “15% OFF in your first order” works effective. And clients will definitely like it!

Instance 13. Charity Water

Mission this welcome electronic mail fulfills: tells subscribers the model story.

This can be a nice welcome electronic mail instance because it introduces the model story to newcomers. So long as Charity Water desires to attract our consideration to a really significant issue, they enchantment to our feelings, and video is the very best instrument to do it.

On this video, Charity Water exhibits the true tragedy many individuals face due to the poor high quality of water.

Welcome Emails _ Sharing Your Brand Story

(Supply: E-mail from Charity Water)

Additionally, the crew explains to us how we may also help these folks survive and at last get wholesome.

Instance 14. BBC

Mission this welcome electronic mail fulfills: informs subscribers about publication content material and frequency.

Inform subscribers concerning the publication’s frequency, amount, and matter.

BBC is an ideal instance of an ideal welcome electronic mail. Not solely does it point out that newsletters will come on Mondays, but in addition lets its subscribers take management of what they may obtain.

Welcome Emails _ Let Customers Know What to Expect

(Supply: E-mail from BBC)

Instance 15. Beardbrand

Mission this welcome electronic mail fulfills: makes subscribers anticipate a brand new electronic mail from you.

Can we all bear in mind the “One Thousand and One Nights” story? By intriguing, Scheherazade managed to outlive. The state of affairs with an open price of our electronic mail newsletters is fairly comparable. The extra we have interaction the shoppers, the extra possibilities they may anticipate our subsequent emails.

Share some shaggy dog story, I imply just the start of it, or share your complete story and promise to inform one other one within the subsequent electronic mail. Or detect your subscriber’s ache and promise to “remedy” it in your subsequent emails.

Welcome Emails _ Adding Intrigue to Make Customers Anticipate Following Emails

(Supply: Actually Good Emails)

Instance 16. Stripo

You favored the examples above? Wish to construct the same one quick? We all know the right way to write a buyer welcome electronic mail very quickly. 

Simply use the welcoming electronic mail template given under.

Welcoming Email Templates_Stripo

Design skilled welcome emails quick with our templates

Use it

You’ll solely have to barely customise its content material in order that it matches your model wants.

Instance 17. 1stdibs

Mission this welcome electronic mail fulfills: present clients you’re price coping with.

You simply met one another. No surprise new purchasers are considerably afraid of shopping for from you. Calm them down by sharing some suggestions from opinion leaders.

Welcome Email Best Practices _ Social Proof

(Supply: E-mail from 1stdibs)

Are you not well-known sufficient to boast with the New York Instances and the Telegraph’s suggestions? Not an issue. A few of your staunch clients may need left suggestions in your Fb web page.

Additionally, it’s possible you’ll boast about your achievements. Inform them the way you nailed your rivals and received the “Buyer Communication Instrument Award” or one thing else.

Present subscribers with truthful info.

Instance 18. Prezzo

Mission this welcome electronic mail fulfills: encourages clients to begin utilizing your merchandise instantly.

Not solely could welcome emails greet the shoppers or present them with manuals, but in addition persuade them to strive your merchandise or to go to you.

Welcome Emails _ Incentive to Start Shopping with You

(Supply: E-mail from Prezzo)

Who would refuse to get a glass of high-quality white wine? Definitely, recipients won’t rush to your restaurant instantly. However subsequent time when pondering over a spot to dine out, they are going to be extra prone to attend your restaurant.

Instance 19. Ongage

Mission this welcome electronic mail fulfills: exhibits purchasers what number of world-known corporations favor this instrument.

When well-known manufacturers belief you, it means you’re dependable and preserve constant service. Certainly, why not boast about it?

Welcome Email Best Practices _ Boasting About Your Famous Clients

(Supply: E-mail from Ongage)

Ongage additionally knowledgeable me {that a} member of their Onboarding crew would electronic mail me shortly and would provide their assist. So if I’ve any questions relating to how the instrument operates, I can contact buyer assist by myself.

I liked this proactive strategy.

Instance 20. Brooklinen

Mission this welcome electronic mail fulfills: exhibits purchasers what number of world-known corporations favor this instrument.

We have already mentioned critiques by opinion leaders. But when loyal clients price you and depart suggestions in your web site, be sure you share it with new subscribers.

Welcome Emails _ Boasting About Famous Clients

(Supply: E-mail from Brooklinen)

Research present that social proof in emails will increase income by 2.3%.

Please discover extra concepts and examples of Social Proof in emails on our weblog.

Verification emails, aka double opt-in

Earlier than you ship your purchasers a welcome electronic mail after their subscription or registration, you must ask them to confirm their electronic mail addresses.

Within the first case, which means subscription to your publication, you do it to eradicate bots or non-existing electronic mail addresses out of your mailing record, and to be legally allowed to ship emails to your subscribers. This step is required by GDPR and CanSPAM.

Verification Confirmation Emails _ Double Opt In _ Welcome Emails

(Supply: E-mail from Benchmark E-mail)

Within the second case, which means registration along with your web site, you ask customers to confirm their electronic mail addresses for safety causes. By verifying electronic mail addresses, customers tell us (I’d say “show”) that they personal this electronic mail handle. Consequently, it permits you to higher help purchasers once they want it.  

Welcome Emails Best Practices _ Verification Emails Example

(Supply: E-mail from Ecwid)

Essential discover:

You ship a welcome electronic mail solely after a “verification click on” in your verification electronic mail. If a person has not confirmed their electronic mail handle but, ship them a reminder a couple of hours later. If the person doesn’t confirm this electronic mail handle after the second electronic mail, don’t attempt to attain out to this individual ever once more.

Subscription Email Examples _ Reminder

(Supply: E-mail from Fortune – Newsletters)

Please, discover extra subscription electronic mail examples within the “Subscription Affirmation E-mail” weblog put up.

Welcome electronic mail sequence

It’s completely as much as you whether or not to ship a single welcome electronic mail or a complete welcome electronic mail sequence that has over 3 messages in it. It does rely in your preferences and your service. However Mailchimp says that an excellent welcome electronic mail sequence generates 51% extra income in comparison with a single welcome electronic mail.

What do you ship in such emails?

The content material of those emails does rely on the trade, so we determined to explain every one individually.

SaaS corporations

  1. E-mail 1 — You thank purchasers for becoming a member of you. Add a video the place you spotlight all of the performance that makes your instrument distinctive in order that customers know they made a sensible choice.

  2. E-mail 2 — You describe how some performance operates.

  3. E-mail 3 — You outline the advantages of utilizing your instrument and present your purchasers’ suggestions.

  4. E-mail 4 — You share hyperlinks to some helpful assets, like coaching movies or how-to weblog posts in your web site to assist customers get began instantly.

Great Business Welcome Email Series _ Example

(Supply: E-mail from ActiveCampaign)

In a single, and even in every of those emails, let customers know they’ll at all times ask you for assist, like through chat or perhaps a private demo.

B2C corporations

  1. E-mail 1 — You thank clients for becoming a member of you. You share a coupon in the event you like.

  2. E-mail 2 — You remind those that haven’t purchased from you but that their coupon is ready for them.

  3. E-mail 3 — Ask customers to set their preferences, or share some private info, like their age, gender, and geo-location so that you just ship them personalised affords.

Welcome Email Examples _ Asking Users to Set Preferences

(Supply: E-mail from Maybelline)

Welcome electronic mail topic strains

Regardless that customers are ready in your welcome emails, consider a very good, catchy, “heat”, but concise topic line. In fact, within the topic, you must specify it is a welcome electronic mail to make it stand out amongst different emails.

Welcome electronic mail topic line examples

  • Welcome, Welcome, Welcome — Ann Handley – MarketingProfs.

  • HANNA, discover your particular welcome provide inside! — Hilton Honors.

  • You are in. Welcome to Adidas. — Adidas.

  • Welcome to Litmus! Here is the right way to get began — Litmus.

  • You’re in! Welcome to Marketing campaign Monitor. — Marketing campaign Monitor.

  • Welcome to the SEMrush household! — SEMrush.

  • Welcome to the tribe! — Digital Summit Chicago.

  • Inform your closet we stated YOU’RE WELCOME. — Victoria’s Secret.

  • Simply one other welcome electronic mail — Jen from Unbounce.

  • Welcome to your vacation spot for lovely design — 1stDibs.

  • Welcome to Zillow — we’re glad you are right here! — Zillow.

  • Welcome from Ontraport’s founder — Ontraport.

  • Welcome to IFTTT, Hanna — IFTTT.

  • Welcome to Pocket! Good issues await you — Pocket.

  • Welcome to your Asana trial. 5 tricks to get began.

Welcome electronic mail greatest practices

The following pointers, in actual fact, apply to any electronic mail. However we’d wish to briefly spotlight them right here.

CTA button

A CTA button must be noticeable, but easy with a really express copy.

Welcome Emails _ Clear CTA Button

(Supply: E-mail from Trello)

Please, learn extra about CTA buttons in our weblog put up.


We now have seen a number of examples the place CEOs shared their tales. However what in the event you, as a marketer, are in command of communication with purchasers, and you’re about to run all electronic mail advertising and marketing campaigns? Then you must introduce your self to subscribers. Point out your identify, place, and embrace a photograph of yours. All of us like to know we speak to actual folks through electronic mail.

Welcome Emails Best Practices _ Signature

(Supply: E-mail from HubSpot)

For extra concepts on the right way to construct skilled but pleasant electronic mail signatures please consult with our “14 Finest E-mail Signature Design Examples” weblog put up.


You do not want to design an electronic mail signature in your emails each time when beginning a brand new marketing campaign. Stripo permits:

Welcome Emails _ Speeding Up Email Production with Stripo Content Modules

Pace up electronic mail manufacturing with the Stripo Modules

Be a part of

Social networks

For brand new clients, it might be additionally attention-grabbing to observe you on social networks. Don’t make folks seek for your model on Twitter or Fb manually. Add hyperlinks to your profiles on social media on the finish of the e-mail.

How to Send a Welcome Email _ Adding Social Media

(Supply: E-mail from Mailchimp)

Please watch our video to learn how so as to add social media networks, design their icons, and add respective hyperlinks to your welcome emails with simply 1 click on, please.

Add the Observe Us block to your emails with simply 1 click on

Be a part of Stripo

The unsubscribe choice

Regardless that your customers do affirm their willingness to obtain emails from you, they could change their minds at any time. And a welcome electronic mail just isn’t an exception right here. Be sure you add the “Unsubscribe choice” to your emails together with customer support contact info for any queries.

How to Send a Welcome Emails_Best Practices_Example of the Unsubscribe Option

(Supply: E-mail from Swarovski)

Optimize your emails for cellular gadgets

Everyone knows that 4 out of ten emails in the present day get opened on cellular gadgets, proper? Thus, we have to optimize our welcome emails, like another electronic mail, for cellular gadgets.

In fact, all of the templates from our assortment are mobile-friendly by default. However you may as well set button width, and font dimension for the cellular model of your welcome emails in order that they’re absolutely legible throughout all gadgets.

Welcome Email Best Practices _ Optimizing Emails for Mobile Devices

Expertise the brand new degree of mobile-friendliness

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Ultimate ideas

We’ve shared 20 examples of the very best welcome emails to get you impressed, and helpful tips about the right way to ship a welcome electronic mail.

Allow us to sum up these greatest practices:

  • welcome electronic mail ought to at all times be preceded by a verification electronic mail;

  • double opt-in required;

  • topic line ought to mirror the kind of your electronic mail;

  • emails needs to be optimized for cellular gadgets;

  • introduce your organization in a welcome electronic mail.

Design highly effective welcome emails simply