16 Nice Examples of Animated GIFs in Emails — Stripo.electronic mail

GIFs in emails will likely be of nice use if you wish to showcase your product, draw customers’ consideration to sure components, or simply barely enhance your textual content.

On this article, we now have supplied among the finest electronic mail gif animation examples.

Examples of animated GIFs in emails

Right here’s a compilation of the most effective examples with GIFs in emails. Every GIF fulfills its mission.

1. Adidas

(Supply: E mail from Adidas)

Adidas used electronic mail animations to point out what colour choices they’ve. Seems to be neat and easy, but superior.

GIFs do prevent plenty of valuable area in promo emails.

2. Stripo

(Supply: E mail from Stripo)

Animations for emails are far more than simply one thing to cheer your customers up and catch their consideration with its brightness. For instance, Stripo used a GIF within the electronic mail to inform in regards to the product’s new function. 

3. Ghirardelli

(Supply: E mail from Ghirardelli)

As we beforehand stated, chances are you’ll use GIFs in emails to showcase all kinds of your merchandise. As a substitute of constructing 2-3-8 large vivid banners, chances are you’ll put all pictures of needed merchandise in a GIF. It is a good approach to preserve emails quick, but stuffed with helpful pictures.

AMP carousel is an effective various to such GIFs.

Maintain promo emails concise with AMP carousel

Get began

4. Chubbies

(Supply: E mail from Chubbies)

Chubbies all the time finds a approach to stand out, even when it must reveal easy methods to flip their new jackets inside out. I believe it’s fascinating and on the similar time is helpful for the potential viewers.

5. Ceaselessly 21

(Supply: E mail from Ceaselessly 21)

A beautiful instance of Black Friday reductions. Seems to be trendy and intriguing! What else do you might want to get the client’s consideration?

6. CB2

(Supply: Actually Good Emails)

CB2 used a enjoyable approach to promote its companies. They promote furnishings and residential decor, and by utilizing this GIF they knowledgeable prospects about free delivery. The GIF meets the necessities for emails, and this humorous canine will certainly make a person who opens the e-mail smile.

7. Quartz

(Supply: Actually Good Emails)

Do you want studying? Quartz made positive you possibly can see the e book’s content material instantly while you open their new electronic mail! Right here you will notice if the font of this e book fits you, and in addition you’ll perceive when you like its content material. The buying resolution turns into simpler while you see each element of the product.

Essential: if the animation had been a bit slower, that will make the GIF even higher.

8. Monica Vinader

(Supply: E mail from Monica Vinader)

Whereas movies are confirmed to extend conversion,  there may be yet one more reality to think about — prospects don’t all the time have time to look at them. Monica Vinader discovered another and animated the image, to point out each their product and the way it appears in actual life on the mannequin’s hand.

9. Uber

(Supply: Actually Good Emails)

That is how Uber determined to point out easy methods to use the service —  with Uber, you possibly can simply throw a celebration you didn’t have time to plan beforehand. The animated background doesn’t distract consideration from the textual content, and creates the mandatory environment on the similar time.

10. Alit

(Supply: Actually Good Emails)

Alit demonstrated a good way to introduce their new product by utilizing an animated GIF of their emails. Had they not used GIF of their message as an alternative of a traditional textual content, the outline of the product would have been boring to learn. And most of their subscribers wouldn’t have seen this new wine.

Thus, you see that at some stage it’s fairly cheap to animate textual content for a quick introduction or a handbook. This can make the recipients watch your message to the tip.

11. Loft

(Supply: Pinterest) 

A couple of months in the past, we posted an article on easy methods to create an efficient teaser electronic mail marketing campaign. And GIFs play a necessary half in it.

12. Stripo

Timers themselves do draw customers’ consideration. However you would possibly need to add electronic mail GIF animations someplace close to the previous to ensure customers discover the latter.

(Supply: E mail from Stripo)

Choose this electronic mail template with a GIF in it

Use it

13. Lyft

(Supply: E mail from Actually Good Emails)

That is how humorous Lyft portrayed its product with an electrical scooter. The animation merely and gracefully enhances the essential textual content, and it’s also possible to see the car itself from all sides.

14. Everlane

(Supply: E mail from Everlane)

Once you need to draw prospects’ consideration to an issue you raised in a message, you might want to be sure that the textual content will likely be seen. Animating the latter within the electronic mail is form of a assure it is going to be learn. Everlane succeeded!

15. Stripo

(Supply: E mail from Stripo)

On this animated electronic mail, Stripo used GIF as a thumbnail picture to the video to ensure customers will positive discover the how-to video within the electronic mail.


With Stripo, you possibly can add any customized thumbnail pictures to your movies.

For the handbook, please discuss with the weblog submit given beneath.

16. Chubbies

(Supply: E mail from Chubbies)

Chubbies used this hilarious GIF to attract customers’ consideration to their enormous gross sales. A very good various to large banners with the quantity of the low cost on them.

Necessities and suggestions for GIF in emails

There are only a few of them, however they’re essential:


The optimum dimension of a GIF picture for an electronic mail varies from 500 KB to 1 MB. If the GIF dimension is bigger, it will possibly take a GIF some time to load. So, it’s endorsed to compress the file earlier than including it to the e-mail.


Do not make your GIFs too quick — three frames per second, max. In any other case, GIFs may cause seizures for individuals who endure from photosensitive epilepsy.


It isn’t essential to animate complete banners. You’ll be able to “revive” just some components of the picture. And the GIF is not going to lose its magnificence.

(Supply: Actually Good Emails)


Do not use multiple GIF in a single electronic mail:

  • to keep away from epileptic seizures;
  • to make the e-mail not that heavy and fast-loading;
  • some variations of Outlook have simply began supporting GIFs. If there are greater than 3 GIFs in an electronic mail, Outlook is not going to animate them routinely. It should present simply the primary body of the GIF with the play button over every of them.

Do not forget that the e-mail ought to have one fundamental concept, which the GIF shows. Do you need to promote? Present the principle benefit of the product with the GIF. Need to inform? Make your textual content stand out with an animated background.


Do you know that some customers intentionally disable the show of pictures and, because of this, GIFs? And typically subscribers have gradual web. In consequence, they don’t see a GIF itself, however they see the all-text. It is necessary that it precisely and concisely describes the picture’s content material.

It’s also essential so as to add alt-text for electronic mail accessibility causes. You are able to do it in an electronic mail builder or your electronic mail advertising software program.

Fist body is the important thing one

On account of the truth that some electronic mail shoppers don’t help GIFs, however as an alternative show solely the primary body of your GIF, it is necessary that the primary body delivers the principle concept of your electronic mail marketing campaign.

E mail shoppers which have help for GIFs

Most electronic mail shoppers as we speak help GIF pictures. Nonetheless, there are exceptions: Microsoft Outlook 2007-2016 and Home windows Cellphone 7 don’t show animations, as an alternative, they present the primary body of the GIF. Design GIFs with this in thoughts — keep in mind that the primary body ought to ship the principle concept of the GIF.

E mail shoppers that help GIFs:

Desktop shoppers

  • Lotus Notes (6,7, 8);

  • Outlook 2000-2003;

  • Outlook for Mac;

  • Apple Mail;

  • Home windows 10 Mall;

  • Outlook 365.

Webmail shoppers

  • Gmail;

  • G Suite;

  • Yahoo!Mail;

  • AOL;

  • Outlook.com;

  • Mail.ru.

Cell Purchasers

  • iOS Mail;

  • Android (native);

  • Android (Gmail);

  • Blackberry.

Closing ideas

GIFs in emails are a approach to:

  • showcase your product from totally different angles or in all its range;

  • present the methods of utilizing it;

  • draw consideration to the principle concept of the e-mail;

  • animate a CTA (Name To Motion) button;

  • simply cheer up your consumer.

Get inventive and boost emails with vivid animations!

Create emails with GIFs in Stripo